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Media Development

This analysis explores the dynamic evolution of mass media industries, examining critical phases such as innovation, penetration, peak, adaptation, and decline. From the emergence of newspapers in the 1500s, through the transformative impact of film, radio, and television, to the explosion of the internet in the late 20th century, each stage depicts the adoption and adaptation of new technologies responding to societal needs. Understanding this media lifecycle sheds light on the ongoing shifts within the media landscape, including emerging trends that signal the potential decline of traditional media.

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Media Development

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  1. Media Development Evolution of the Mass Media Industries

  2. Media Adoption

  3. Technology Adoption Diffusion of Innovations

  4. Peak Adaptation Decline Penetration Innovation Media Lifecycle

  5. Peak Decline Penetration Adaptation Innovation Media Lifecycle

  6. Peak Decline Penetration Adaptation Innovation Medium Penetration Supervening Social Necessity

  7. Peak Decline Penetration Adaptation Innovation Medium Peak Observation, Trial, Price

  8. Peak Decline Penetration Adaptation Innovation Medium Decline New Media, Changing Needs

  9. Peak Decline Penetration Adaptation Innovation Medium Adaptation Complement, Re-Focus

  10. Peak Decline Penetration Adaptation Innovation Medium Innovation New Media Eat Old Media

  11. Peak Penetration Decline Adaptation Innovation Newspapers • Innovation • 1500s, colonial U.S., • Penetration • cheap paper, rotary press, 1870s • Peak • 1920, advertising, cheap news • Decline • 1930s, radio, magazines, speed & richness • Adaptation • localized, consolidated, integrated

  12. Peak Penetration Decline Adaptation Innovation Film • Innovation • 1890s, alternative to live entertainment • Penetration • early 1900s, star system, small theatres • Peak • 1930s-’40s, talkies, vertical integration, color • Decline • 1950s, TV, studio divestment, suburbanization • Adaptation • TV films, exports, blockbuster

  13. Peak Penetration Decline Adaptation Innovation Radio • Innovation • 1900s, Marconi, ship-to-shore • Penetration • 1920s, commercial broadcasting, 500 stations • Peak • 1940s, WWII, immediacy, music & culture • Decline • 1950s, TV, hi-fi, Cold War expansion • Adaptation • car radio, specialization, local, automated

  14. Peak Penetration Decline Adaptation Innovation Television • Innovation • 1930s, 1940s VHF • Penetration • 1950s, adaptation of NTSC, commercial broadcasting • Peak • 1960s, color, 1980=99.5%, “reality,” pop culture • Decline • late 1990s? cable, Internet, video games, distrust & fatigue • Adaptation • sports & spectacle, integrated media

  15. Peak Penetration Decline Adaptation Innovation Internet • Innovation • late 1960s, ARPANet, DOD, accessible, sharing, • Penetration • early 1990s, email, WWW, commercial infrastructure • Peak • 2010?, e-commerce, global communication, new social structures • Decline • ??? • Adaptation

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