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History of the pressure-sensitive industry cost index. Dr. William Llewellyn Vice President/Senior Consultant AWA Alexander Watson Associates. BPIF Labels Autumn Technical Seminar 31 October 2012. Contents. Introduction Component Materials Cost Indices Raw Materials Label Constructions

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history of the pressure sensitive industry cost index

History of the pressure-sensitive industry cost index

Dr. William Llewellyn

Vice President/Senior Consultant

AWA Alexander Watson Associates

BPIF Labels Autumn Technical Seminar

31 October 2012

contents
Contents

Introduction

Component Materials

Cost Indices Raw Materials

Label Constructions

Future Prospects

introduction
Introduction

Page 3

introduction1
Introduction

Industry benchmarking and index analysis of European pressure-sensitive label materials.

Started as a project for the Swedish Label Association.

Expanded in Q2 2011 when other national label associations joined

Quarterly reporting of a set of indices based on a sample of ‘typical’ and ‘standard’ pressure-sensitive label constructions

First edition: July 2007, data that quarter plus historical development

Indices demonstrate cost progression for each material component based on a scale using a cost index of 100 as of January 2007

The indices reflect movement in raw material costs

Also estimate of the likely movement in pressure-sensitive label laminate costs as a consequence of the movements in raw material costs

Added feature: indices in local currencies

introduction methodology
Introduction – Methodology

AWA Alexander Watson Associates: market research, advisory services, and events in the labeling and product decoration field since 1971

Key element: primary data collection

Telephone, personal and email interviews

Online survey

Target group: key suppliers (film manufacturers, paper producers, adhesive and silicone suppliers, etc) and label laminators

Data crosschecked against AWA data on the pressure-sensitive label market

All input combined and verified to reach a consensus on costs movement

component materials1
Component Materials

85 Micron PE

60 Micron OPP (BOPP)

23 Micron PET

Thermal Paper

C1S

Acrylic Emulsion

Hot Melt

Silicone

Glassine Release

85 micron pe
85 Micron PE

Source: AWA

85 micron pe acrylic emulsion glassine release
85 micron PE/Acrylic Emulsion/ Glassine Release

Raw Material Cost Index Movements, July 2011 – July 2012

Source: AWA

Raw Material Cost Index Movements, January 2007 – July 2012

85 micron pe acrylic emulsion glassine release currencies
85 micron PE/Acrylic Emulsion/ Glassine Release - Currencies

January 2007 – July 2012

July 2011 – July 2012

Source: AWA

future prospects1
Future Prospects

Feedback users on the cost index implemented

Add label laminate constructions to excel sheet (BPIF member feedback)

North American Pressure-sensitive Industry Cost Index

Page 15