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Upgrading to Compete in a Globalized World The Jamaican Experience as told by: Tijule Company Limited Dr. Juliet Newell

Upgrading to Compete in a Globalized World The Jamaican Experience as told by: Tijule Company Limited Dr. Juliet Newell. Brussels Rural Development Briefing European Commission, Borschette Centre Brussels September 23 rd , 2009. Overview of Tijule Company Ltd . Company Type - Agro processor

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Upgrading to Compete in a Globalized World The Jamaican Experience as told by: Tijule Company Limited Dr. Juliet Newell

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  1. Upgrading to Compete in a Globalized WorldThe Jamaican Experience as told by:Tijule Company LimitedDr. Juliet Newell Brussels Rural Development Briefing European Commission, Borschette CentreBrussels September 23rd, 2009

  2. Overview of Tijule Company Ltd. • Company Type - Agro processor • Size - Medium sized - Over 40,000 sq. ft. • Location - Rural Jamaica • Number Employed - Permanent 64 - Part time 150 • Products - Canned & frozen vegetables, Frozen (convenience meals), Baked Products, Jams Jellies Fruit bars, Jerk seasonings & Jerk Sauces, Condiments, Dips, Pastes and Marinades and dressings • Suppliers - Over 100 farmers supplying raw material

  3. The Jamaican Operating Environment • The World Financial Crisis • Drying up of loans for investment • High collateral requirement for companies seeking to access loans • High Interest rates • Lower market demand for products • High Unemployment • Manufacturing slump world wide impacting local employment • Pending cuts in GOJ expenditure will mean more job cuts • High Crime Rate

  4. Specific Challenges for Tijule • Finance: • Difficulty in accessing loans at concessionary rates for investment and business development • High levels of raw material inventory • Financing the company’s quality initiatives • Financing Market Research • Market: • Lower market demand for some products • How to maintain a fresh presence in the market place • How to find new or expand current market share with limited resources • Human Resource: • Retaining trained staff as markets dry up and demand slumps • Accessing consultancy to help build capacityof the factory

  5. Tijule’s Strategy to Compete • 1.Difficulty in accessing loans for retooling etc. 2. High levels of raw material inventory 3. Financing the company’s quality initiatives 4. Financing Market Research

  6. Market Challenge: Lower market demand for some products How to maintain a fresh presence in the market place How to find new or expand current market share with limited resources Strategy Tijule has a wide variety of products for customers to choose from. Therefore when demand for one falls cheaper substitutes are demanded . Sustain market visibility thru continued presence at trade Expo. - Maintaining constant contact with distributors also help to push the Tijule brands (Juliana and Nel’s Old Time) Revamped and upgraded collateral material/labels with the help of grant funding (PSDP) – This has helped to Build and enhance brand awareness 3. Tijule has now adopted the use of technology with the establishment of a web presence www.tijulecompany.com This was done with the assistance of grant funds from PSDP. The company is now able to reach new streams of potential buyers. Tijule’s Strategy to Compete

  7. Resource Challenge: Retaining trained staff as markets dry up and demand slumps Accessing consultancy to help build capacityof the factory Strategy The company has adopted a 4 day work week in order to retain employment for all staff during the slow period Technical Assistance is always appreciated. Retaining overseas experts is only affordable through the assistance of Donor Agencies. Tijule has been the recipient of such assistance through the CDE, PSDP and PUM Senior Expert Service. Tijule’s Strategy to Compete

  8. Thank you!

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