Digital marketing training in Hyderabad

1. Digital Marketing

2. What is digital marketing • Search engine marketing • Search engine optimization • Social media marketing • Email marketing • Affiliate marketing

3. What is Digital Marketing? • Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. •  The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

4. Search Engine Marketing(SEM) • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in Search engine results page (SERPs) primarily through paid advertising (SERPs) primarily through paid advertising. • Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

5. Search Engine Optimization • Search engine optimization (SEO) is the process of affecting the online visibilityof a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users these visitors can then be converted into customers.

6. Social Media Marketing(SMM) • Social media marketing is the use of social media platforms and websites to promote a product or service. • Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. • Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns

7. Email Marketing • Email marketing is the act of sending a commercial message, typically to a group of people, using email. • In its broadest sense, every email sent to a potential or current customer could be considered email marketing. • It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. • Marketing emails can be sent to a purchased lead list or a current customer database

8. Affiliate Marketing • Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliatesfor each visitor or customer brought by the affiliate's own marketingefforts. • Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner

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