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Personal Branding. Why and How?. W hy bother with a personal brand?. Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive edge?. P ersonal Branding – What it’s Not. Be authentic

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Personal branding

Personal Branding

Why and How?


W hy bother with a personal brand

Personal Branding

Why bother with a personal brand?

  • Analytical Skills

  • Problem Solver

  • Effective Communicator

  • Proficient in time series analysis, financial modeling…

  • Is that really your competitive

    edge?


P ersonal branding what it s not

Personal Branding

Personal Branding – What it’s Not

  • Be authentic

  • True to yourself

  • Perception


H ow do you get started

Personal Branding

How do you get started?

  • Image and Behavior

  • Know your strengths and motivations

  • Know how you are perceived

  • Know your Target Audience

  • Market yourself to your Target Audience


I mage and behavior

Personal Branding

Image and behavior

  • Dress Well

  • Be early

  • Respect everyone

  • Eager to learn

  • Passionate

  • Google Yourself

  • Create Content

  • Watch your Digital Communication and Phone Skills*

    • Attend “Informational Interviewing/Digital Communication”

    • Thursday, November 6, 4-6pm, Room 404

Investing early generates the highest returns in any asset class, including your brand.


K now your strengths and motivations

Personal Branding

Know your strengths and motivations

  • DISC Analysis

  • Tony Robbins’ site offers a free DISC Analysis

  • http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1


Uncovering your specific value add

Personal Branding

Uncovering your specific “value add”

  • Self Discovery – Attend “Know Thyself” presentation

    • Thursday, November 20, 4-6pm Room 404


K now how you are perceived

Personal Branding

Know how you are perceived

  • As important as knowing yourself

    is knowing how you are

    Soliciting feedback exercise

PERCEIVED


K now your target audience

Personal Branding

Know your Target Audience

  • Now that you know your

    added value, who makes

    the best target audience?

  • Attend “Creating a Prospect List”

    Thursday, October 2, 4-6pm, Room 404


E ngage your target audience

Personal Branding

Engage your Target Audience

  • Informational Interviewing

  • Industry Events, Network Events

  • Anywhere they frequent

  • Your 30 second pitch will be important *****

    ATTEND – 30 Second Pitch Practice

    Thursday, September 11, 4-6pm, Room 404

  • We’ll cover Informational Interviewing in greater detail

    • Attend “Informational Interviewing/Digital Communication”

    • Thursday, November 6, 4-6pm, Room 404

    • www.smgworld.bu.edu/gpo/resources = business cards


A ction items

Personal Branding

Action Items:

1. Attend-”30 Second Pitching Practice”

Thurs 9/11, 4-6pm Room 404

2. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Soft Skills

3. Attend-”Creating a Prospect List” (Target Audience)

Thurs 10/2, 4-6pm Room 404

4. Attend-“Informational Interviewing/Digital Communication”

Thurs, 11/6, 4-6pm Room 40

5. Attend-”Knowing Yourself”

Thurs, 11/20, 4-6pm Room 404

6. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Technical Questions

7. DISC Analysis: Tony Robbins’ site-free DISC Analysis

http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

8. Perception Exercise


Q uestions h elp

Personal Branding

Questions?Help?

  • What do you do if you get into a jam or need help? Schedule an appointment with me!

    cmnigro@bu.edu or 617-358-0542

    Feld Career Center – Office behind reception