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O CONSUMIDOR. ?Ser consumidor ? ser humano. Ser consumidor ? alimentar-se, vestir-se, diverti-se... ? viver\". (KARSAKLIAN, 2000, p.11).. PESSOAS S?O ?. Cada consumidor reage de forma diferente sob est?mulos iguais. Essas diferen?as ? que ir?o determinar os atos de compra e os comportamentos es

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