brandon parker kevin stone n.
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Brandon Parker + Kevin Stone. Scent, Memory, and Products. Characteristics of Scent. More research has been done on ambient scent. Scent is more memorable than sight. “Primary Distinctiveness”. Study One: Scented Pencils.

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Presentation Transcript
characteristics of scent
Characteristics of Scent
  • More research has been done on ambient scent.
  • Scent is more memorable than sight.
  • “Primary Distinctiveness”
study one scented pencils
Study One: Scented Pencils
  • What affect does scent have on the ability to recall product attributes?
  • Short Term Memory?
  • Long Term Memory?
study two ambient scent
Study Two: Ambient Scent
  • Recall rates higher with scents.
  • Awareness of ambient scents low.
conclusion
Conclusion
  • Scent enhances a products distinctiveness!
  • More research is being done today for specific product scents.
  • http://www.youtube.com/watch?v=4Xltoe6dGUk