How This Advocacy Program Is Different

1. How This Advocacy Program Is Different

2. How This Advocacy Program Is Different Developed and presented by With generous support from

3. The process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up-to-date. ad·vo·ca·cy [ad-vuh-kuh-see] -- noun, plural: -cies.

4. The Original (In-Person)

5. What’s Different about v2.0 Travel is optional (in-person kick-off) Self-pacedhomework assignments Self-determined advocacy goals 6 week online course (“blended learning”) Unlimited number of participants per library; anyone can take the training

6. Features of Turning the Page 2.0 • Free! • In-person kick-off (optional) • Facilitator-led virtual classroom sessions • Independent work on Turning the Page online • Offline one-on-one feedback from facilitators • Completion of an Advocacy Work Plan • About three hours each of the 6 weeks

7. Virtual Classroom Session Flow Professional Facilitators Professional Facilitators Brenda Hough, Kansas Cathy Hakala-Ausperk, Ohio Colette Ellis, New York Judy Drescher, Tennessee Jill Bremer, Illinois Laurie Brown, Michigan Stephanie Gerding, Washington Steve Yacovelli, Florida

8. WEEK 6: WEEK 1: WEEK 2: WEEK 5: WEEK 4: WEEK 3: “Telling Your Story” “So Now What?” “Public Perceptions” “The Big Ask” “You as a Leader” “Building Relationships” 3 2 6 1 5 4 pulls the previous four weeks’ content together and focuses on how to ask for public funds focuses on your own leadership skills, and how advocating on behalf of the library starts with you lays the foundation for future steps and how to put your now-complete Work Plan into action to meet your advocacy focuses on building relationships beyond your library in order to best leverage resources and meet your advocacy goals focuses on how to further take the data from “Public Perceptions” and apply to create your own library story understand how the general U.S. public “perceives” libraries today and what that means to our advocacy efforts

9. 1 Welcome to Week 4 4 Virtual Classroom Session Flow Group Discussion: “Breaking Up” 2 Overview: Wk 4 Key Concepts 5 Closing & Next Steps 3 Activity: Break Out Chats

10. Web Based Training Modules

11. Threaded Discussion

12. The Outcome

13. What Participants Say… “I love this format. It’s the first time I’ve participated in something like this. Short, sweet and to the point!” “I reallyenjoyed the interactive team-choosing activity. There should be more webinars like this!” “… I’ve used some of the pieces already [from this training] in conversations with community members and potential partners.” “This is the best run, most organized Internet education I've ever been part of.  And the content and slides are A-1.” “I’ve taken my share of courses and most have not been as interesting as this one.”

14. What Trustees/Friends Say… “My confidence to begin advocacy work is now higher.” “[Six months after taking the training], we have acquired more and more of the community.…They are outspoken to the leaders of the city, and they are quite willing to put their dollars and time into their library. " “I enjoyed getting feedback from my facilitator, hearing what resources other participants knew about, and leaving the training with a clear action plan.” “As a library trustee, I enjoyed working with my library director throughout this training.”

15. Questions? Contact Lynn Slawsky at lslawsky@ala.org, or (312) 280-5025 Spring 2011 Summer 2011 Late summer 2011 Autumn 2011 Spring 2012 Summer 2012 Last opportunity to take the training! Autumn 2012 session Weeks of Sept. 24 through Oct. 29 Register between August 15 and Sept. 12