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Search Engine Marketing (SEM) Training in Coimbatore-Skillfloor

Search Engine Marketing (SEM) Training in Coimbatore equips learners with the skills to create, manage, and optimize paid advertising campaigns on platforms like Google Ads and Bing Ads. The course covers essential topics such as keyword research, bidding strategies, ad copywriting, and campaign optimization. With hands-on experience and real-time projects, this training is ideal for professionals, business owners, and marketers looking to drive targeted traffic and increase conversions through paid search marketing.

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Search Engine Marketing (SEM) Training in Coimbatore-Skillfloor

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  1. Search Engine Marketing (SEM) Training in Coimbatore www.skillfloor.com

  2. What is Search Engine Marketing (SEM) • SEM involves promoting websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. • SEM includes SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. • SEM is crucial for online business success and brand visibility. www.skillfloor.com

  3. Importance of SEM in Digital Marketing • Increases website traffic and leads • Helps target the right audience with tailored ads • Enhances brand visibility and awareness • Provides measurable ROI (Return on Investment) • Key component of digital marketing strategies www.skillfloor.com

  4. SEM Strategies: SEO vs. PPC • SEO (Search Engine Optimization):Organic method of ranking in SERPs; long-term strategy • PPC (Pay-Per-Click): Paid advertising model; ads appear at the top of search results based on keyword bidding; immediate results www.skillfloor.com

  5. Tools and Techniques for SEM Google Keyword Planner SEM Rush & Moz Google Ads For keyword research For managing PPC campaigns For tracking keywords, SEO audit, and competitor analysis A/B Testing For optimizing ad copy and landing pages www.skillfloor.com

  6. Benefits of SEM Training • Master SEM strategies (PPC, SEO) • Hands-on experience with Google Ads and Bing Ads • Learn keyword research, ad creation, and bidding strategies • Analyze and optimize campaign performance • Gain certification and improve career prospects www.skillfloor.com

  7. Course Outline Module 1: Introduction to SEM and Digital Marketing Module 2: Keyword Research and Analysis Module 3: PPC Campaign Setup and Management Module 4: SEO Techniques for SEM Module 5: Analytics and Reporting Module 6: Industry-Specific Case Studies www.skillfloor.com

  8. THANK YOU www.skillfloor.com info@skillfloor.com 079969 69995 www.skillfloor.com

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