1 / 42

Presenters

Alma Ravenell ~ Head of Public Services Rebecca Fernandez ~ Head of Electronic Resources & Collection Management. Presenters. Got Library Outreach stats? Assessing Outreach Efforts at The University of texas at tyler. Now What ?.

nanette
Download Presentation

Presenters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alma Ravenell ~ Head of Public Services Rebecca Fernandez ~ Head of Electronic Resources & Collection Management Presenters

  2. Got Library Outreach stats?Assessing Outreach Efforts at The University of texas at tyler Now What?

  3. A good library is a place, a palace where the lofty spirits of all nations and generations meet ~ Samuel Niger: Yiddish writer, literary critic and historian

  4. out·reach (out-rēch′)vout·reached, out·reach·ing, out·reach·es vtr1 To surpass (another) in reach: She had to outreach her opponent to win the fencing match 2 To be more or greater than; exceed: Demand has outreached supply vintr1 To go too far 2 To reach out http://www.merriam-webster.com/dictionary/outreach

  5. Past * Present * Future • Social Media • Printed Media • Displays & Events • Outreach Staff agenda

  6. Social Mediatwitter & facebook

  7. Past Practice • Posts were over-scheduled • Statistics not gathered and maintained • Multiple posts reduced impact of messages Social Mediatwitter & facebook

  8. Present Practice • Posts are moderately scheduled • Statistics are gathered routinely • Social media is used collaboratively Social Mediatwitter & facebook

  9. Twitter Social Media

  10. Twitter Statistics

  11. Twitter (fewer & better quality posts = better responses)

  12. Future Practice - Twitter • Use “shout out” or hashtag on Twitter to other campus departments to encourage re-tweets • Participate on other department Facebook pages/Twitter • Use Twitter to boost Facebook use • Tweet pictures that link directly to Facebook Social Media

  13. facebook Social media

  14. Facebook

  15. Facebook Statistics

  16. Facebook(more people post on wall & sending messages – doesn’t appear on feed – separate stats)

  17. Future Practice - Facebook • Send Facebook link to campus faculty/staff for special events • Participate on other department Facebook pages/Twitter • Include Facebook link on tweets • Place Twitter, YouTube, and Pinterest apps on Facebook page Social Media

  18. Other Future Practices • Provide classes to library staff on the use of social media • Twitter • Facebook • Pinterest • YouTube • Others • Library Staff Include the social media icons (links) on signature blocks Social Media

  19. Printed MediaBlog & newsletter

  20. blog blog Printed Media

  21. Past Practice • Adequately used • No idea of reach or impact • No statistics gathered Printed Media

  22. Present Practice • Moderately used • Reach and impact believed to be very low • No statistics gathered Printed Media

  23. Future Practice - Blog • Have 2 Staff members responsible for Blog posts • Primary staff member will post twice per month • Secondary staff member will post at least once per month • Also, occasional “guest” bloggers, i.e. library staff post to blog about library related activity • Gather statistics using Google Analytics Printed Media

  24. past newsletters past newsletters Printed Media

  25. Past Practice • Distributed mainly to library staff and some faculty/staff and a few printed copies available in the Library • Not well advertised • Statistics not gathered Printed Media

  26. current newsletters current newsletters Printed Media

  27. Present Practice • Liaison librarians send to their assigned areas • Some printed copies available in the Library • Advertised and distributed through the campus Bulletin Board • Issues maintained in the Institutional Repository • Statistics currently not gathered Printed Media

  28. Future Practice - Newsletter • Advertise that printed newsletters are available in the Library • Make known that newsletter may be received electronically by request • Gather statistics using Google Analytics and from Institutional Repository Printed Media

  29. Displays & events

  30. Past Practice • No sign-In sheets • Pictures taken sporadically • Social media seldom used to promote or advertise • Collaborative events and displays were rare Displays & events

  31. Present Practice • Sign-In sheets included • Pictures taken of displays and at events • Social media often used to promote or advertise • Increased collaboration of events & displays • University Archives maintains a file of displays and events Displays & events

  32. Future Practice • Categorize display or event to determine promotion methods (marketing, academic, support, informational, fun, etc.) • Ensure a staff person takes pictures • Include sign-In sheets or count attendees • Create Folders for display or event and file in University Archives • Use social media to promote events and displays • Disseminate surveys at select events • Advertise events on the campus Bulletin Board • Advertise on campus website Displays & events

  33. Outreach Staff

  34. Past Practice • One person responsible for most of the activities • Sporadic involvement by other staff Outreach staff

  35. Present Practice • Administrative Outreach Staff • Outreach Team • Groups outside of the Library may participate Outreach Staff

  36. Future Practice • Continue team approach • Increase collaboration among staff • Request that staff share outreach activities in library and campus meetings, the blog, newsletters, social media, campus events, and other opportunities Outreach Staff

  37. Other Ways We Will Improve Outreach • Make the Library Event Calendar available to all UT Tyler faculty, staff, and students • Develop methods to gather stats more consistently (i.e. Google Analytics) • Include occasional polls and surveys on the website • Encourage more student displays and events Outreach

  38. Now what?

  39. Archived Blogs, Newsletters and summaries may prove invaluable in the future for history and research • Evidence to increase budget lines • Basis for increasing space and inventing new spaces • Reveals how Library is collaborating with other departments • Supports institutional goals of community engagement • Keeps a record of what is most important, interesting or relevant to users • Documents the changing role of the Library and emphasizes its value • To improve future events Using our outreach stats

  40. Questions?

  41. Acknowledgements April Borromeo Reference & Outreach Assistant for Social Media Assistance and Information

  42. Thank you…

More Related