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digital marketing expert in pathanamthitta

Image Optimization is the process of reducing the file size of images without sacrificing quality, ensuring faster website loading times and improved user experience. It involves choosing the right file formats, compressing images, using descriptive file names, and adding alt text for better SEO. Proper image optimization not only enhances a websiteu2019s visual appeal but also boosts search engine rankings and overall site performance.

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digital marketing expert in pathanamthitta

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  1. Image Optimization in Digital Marketing Boosting Speed & SEO with Better Images

  2. What is Image Optimization?

  3. Reducing image file size without losing quality Using correct file formats (JPEG, PNG, WebP) Adding descriptive file names and alt text Ensuring mobile-friendly display

  4. Benefits of Image Optimization

  5. Faster website loading speed Improved SEO rankings Better user experience Reduced bounce rate

  6. Best Practices

  7. Compress images using tools like TinyPNG or Squoosh Use responsive image sizes Add relevant keywords in alt text Choose modern formats like WebP for web use

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