Butts in the seats bits membership is a lot like gardening
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Butts in the seats (BITS) & Membership is a lot like Gardening. Traditional Methods to Attract Members. Open House Networking events/organizations (student councils, etc.) Web site Invitation Bulletin Board (physical/virtual) Speechcrafters CKCU Toastmasters Hour

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Butts in the seats bits membership is a lot like gardening

Butts in the seats (BITS) &Membership is a lot like Gardening


Traditional methods to attract members
Traditional Methods to Attract Members

  • Open House

  • Networking events/organizations (student councils, etc.)

  • Web site

  • Invitation

  • Bulletin Board (physical/virtual)

  • Speechcrafters

  • CKCU Toastmasters Hour

  • Information Table @ Event

  • Invite a Guest

  • Word-of-Mouth


Non traditional methods to attract members
Non-Traditional Methods to Attract Members

  • Website

  • Social Networking via:

    • Facebook – create a club page; forums; employers seek this information

    • Linked In – professional presence

    • YouTube – videos, etc.

    • EventBrite


Churn rate the challenge
Churn Rate – the Challenge!

  • What is Churn rate?

    • The number of members who have opted not to return to Toastmasters.

    • District 61 has 4,200 members; lost BITS (buts in seats) 1,950 – 47%

    • Life expectancy (membership maximum duration) – 18 months

    • 68 District 61 clubs have 20 members or less

  • Why are members leaving?

    • We need to find out why – at the club level

    • Need to develop solutions for membership retention


Churn rate potential solutions
Churn Rate – potential solutions!

  • Mentoring and Buddy system

  • Look at MDPW Long time members – best practices, why are they staying?

  • Promote more than just the CC/CL but the Advance Manuals (Want Fries with that? Marketing approach)

  • Focus on the LEADERS are MADE – more than just speeches.

  • Conduct Exit surveys – find out why

  • Personalize the approach (What’s in it for ME)

  • Web Presence


At the district club level
At the District & Club Level

  • Every interaction has an impact on whether members leave or stay in a club,

  • Every interaction has an impact on whether clubs grow or decline…..


Why do members leave
Why do Members Leave?

  • It is part of a club cycle to lose members,

  • Most members leave because they do not feel;

    • Needed,

    • Wanted, or

    • Appreciated…


Why do members stay
Why do Members Stay?

“People join to overcome their fear of public speaking

They stay because they made REAL friends”

  • Craig Senior


Why do members stay cont
Why do Members Stay? cont….

  • Toastmasters is NOT a social club, BUT….

  • We ARE social creatures, if we do not feel nurtured, we leave…


Why do members stay cont1
Why do Members Stay? cont….

  • To keep our members and have strong clubs we need to build strong relationships with our members!!!!!!!!!!

  • It starts with our first impressions…


The right soil for the right seed matching guests to the correct member
The right soil for the right seed- Matching Guests to the Correct Member

  • Why did the Guest come?

    • Do we have a member who joined for the same reason?

  • What type of “personality” is our Guest?

    • Introvert?

    • Extravert?


How to interview a guest
How to “interview” a guest

  • Family

  • Occupation

  • Recreation

  • Money (if applicable) i.e. club dues


The right soil for the right seed matching members and to the correct mentor
The right soil for the right seed- Matching Members and to the Correct Mentor

  • Formal or informal Mentoring?

  • Why did the member join?

  • Is the Mentor Available/Willing…


Plants need talking too use the phone not email
Plants need talking too- Use the phone NOT email!

  • Email;

    • Great to pass information (agenda, roster etc)

    • Email is one way

    • Externally poor to “read” people!

  • Phone;

    • Phone is a two way conversation

    • Human contact

    • Allows to share…


Watering and feeding post toasties
Watering and feeding - Post-Toasties

  • Post-Toasties the all so important after the meeting meeting

  • Opportunity to:

    • Socialize

    • Go in-depth on a subject covered at the club

    • Mentor

    • Build the relationships….


Pruning o r leadership when to let go
Pruning - or, Leadership, when to let go

  • Leading is also learning to let go

  • Opportunity to:

    • Mentor/Coach

    • Learn new skills and/or

    • Move on….


What s next
What’s next?

  • Implement your solutions

  • Measure effectiveness (if possible)

  • Share Lessons Learned

  • Contact Brian Sutton or Sylvain Auffret with any thoughts or concerns on a monthly basis at


and

  • That’s it

  • Here is your chance to ask us what you never dared ask!(Toastmaster questions only please)


End of presentation
End of Presentation

  • Go out there and have FUN building relationships with you membership!


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