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National Association of College and University Food Services. May 15, 2009 Maria May Rambuski. Celebrate The Future 2009 National Conference. Milwaukee Wisconsin The 5 W’s of Marketing Why? Opportunities Who? NACUFS members and beyond Where? Midwest Airlines Convention Center

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Celebrate the future 2009 national conference
Celebrate The Future2009 National Conference

  • Milwaukee Wisconsin

  • The 5 W’s of Marketing

  • Why? Opportunities

  • Who? NACUFS members and beyond

  • Where? Midwest Airlines Convention Center

  • When? Tuesday, July – Saturday, July 11, 2009

  • What? Attendee expectations


The 5p s of marketing
The 5P’s of Marketing

1. Product

  • “Your entire conference experience has been designed to help you celebrate your industry, connect with your peers, and return home with more ideas and enthusiasm than ever!”

    2. Price

    3. Place- Midwest Airlines Center

    4. Public Relations

  • Press Kit

  • Welcome letter from the Mayor

    5. Positioning

  • Competition


Wiki page
Wiki Page

  • General Sessions

  • Brochure

    - Interest Sessions

  • Conference Agenda

    -23rd Annual Jack Kempler Golf Outing

    -Hog Wild Street Party

    -Theodore W. Minah Dinner Awards Reception



Sponsorship
Sponsorship

  • Sponsorship levels

    -Platinum: Porter Khouw Consulting, Inc. and U.S. Foodservice

    -Diamond: Alaska Seafood Marketing Institute, Barilla America, Inc., General Mills Foodservice, Unilever Foodsolutions

    -Gold

    -Silver

    -Bronze

    -In Kind: Board of Director’s Dinner –Monday, July 6th


Showcase
Showcase

  • Sold Out!!!

  • Exhibitors-

    -Kellogg’s Food Away From Home, Kraft Foods, MARS Foodservices, National Peanut Board

  • New this year-

    -Natural/Organic section

    -Vendors: Eco-Products & Earthbound

  • Wiki


Registration
Registration

  • Website provides online registration and a downloadable PDF

  • Conference

  • Hotel

  • Golf outing

  • Pricing


Banner ad
Banner Ad

  • Selling of ad space at the top of the website

  • U.S. Foodservice

  • Webpage


Direct mail sticker
Direct Mail Sticker

  • Websticker.com

  • Postcard sticker direct mailer

  • $1015 for 1000 postcards

  • 4-color vinyl print

  • example


Specialty advertising
Specialty Advertising

  • Press Kit

  • PenAgain Ergo-Sof pen

  • Farfromboring.com

  • 2500 pieces at $2.80 per piece

  • dark blue, purple, orange,

    and yellow

  • one color and one

    location imprint


Specialty advertising1
Specialty Advertising

  • Presenters, NACUFS board members, and VIP’s will each receive a silicone key board

  • Function keys are customizable to event and sponsor webpages

  • 50 @ $23.99 per piece

  • One color one location imprint


Advertising
Advertising

  • Example

  • Celebrate

  • Pricing:

    1.) NACUFS Membership Directory

    -Full page $1,000

    2.)Campus Dining Today

    -Full page $2,500


Competition
Competition

  • NACUFS focus on college and university foodservice providers

  • Not the only professional foodservice association

  • PMA Foodservice Conference and Exposition in Monterey, California

  • July 24-26, 2009

  • Similarities



Conclusion
Conclusion

After assessing NACUFS’ national conference, a number of opportunities were revealed where the association can expand upon their current marketing efforts. However, the association’s event promises to provide a high level of quality and value to this summer’s attendees.