Walkers . Narissa, Alfie & Esen. Advert . http://www.youtube.com/watch?v=i7mmXeRvgLo The advert is entertaining because there is a well known singer singing about the product. Walkers are the UK’S best selling crisps company, to achieve this they use celebrities that are well
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Narissa, Alfie & Esen
The advert is entertaining because there is a well known singer singing about the product.
known, such as Gary Lineker who is the main
promoter and Lionel Richie and Rebecca Ferguson
who guest starred in a few of the adverts. This is
how they attract the audiences attention.
Demographic: They have made various limited editions for different contests which incorporate different cultures and ethnicities. Psychographic: There is a ex-footballer and now a TV presenter. Gary Lineker has a £1.5m contract deal for promoting it. Walkers setup a football fund that provides football kits to schools to encourage children to stay active.
Its humorous to watch and it focuses more on the product than the celeb unlike walkers. Walkers use Gary as a mascot to help improve their sells on the crisp.
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