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Walkers . Narissa, Alfie & Esen. Advert . http://www.youtube.com/watch?v=i7mmXeRvgLo The advert is entertaining because there is a well known singer singing about the product. Walkers are the UK’S best selling crisps company, to achieve this they use celebrities that are well

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Presentation Transcript
walkers

Walkers

Narissa, Alfie & Esen

advert
Advert

http://www.youtube.com/watch?v=i7mmXeRvgLo

The advert is entertaining because there is a well known singer singing about the product.

slide3
Walkers are the UK’S best selling crisps company, to achieve this they use celebrities that are well

known, such as Gary Lineker who is the main

promoter and Lionel Richie and Rebecca Ferguson

who guest starred in a few of the adverts. This is

how they attract the audiences attention.

slide4
Target audience: Mums and young males

Demographic: They have made various limited editions for different contests which incorporate different cultures and ethnicities. Psychographic: There is a ex-footballer and now a TV presenter. Gary Lineker has a £1.5m contract deal for promoting it. Walkers setup a football fund that provides football kits to schools to encourage children to stay active.

slide5
VS
  • Doritos advert

Its humorous to watch and it focuses more on the product than the celeb unlike walkers. Walkers use Gary as a mascot to help improve their sells on the crisp.

http://www.youtube.com/watch?v=F0g61vk1M30&feature=related

forms of media
Forms of Media

Posters

Tv Channels: ITV, C4, 5 & multichannel

Radio

Online

latest walkers advert
Latest Walkers Advert

http://www.campaignlive.co.uk/go/news/article/1090796/walkers-runs-great-british-potato-campaign/

ad