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Turning the Rural Innovations Upside Down at the Grass Root Level

Turning the Rural Innovations Upside Down at the Grass Root Level. The aim of the 48h regional innovation camp is to create new ideas to develop rural area as well as challenge and develop the people, economy and networks of the rural areas.

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Turning the Rural Innovations Upside Down at the Grass Root Level

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  1. Turning the Rural Innovations Upside Down at the Grass Root Level • The aim of the 48h regional innovation camp is to create new ideas to develop rural area as well as challenge and develop the people, economy and networks of the rural areas. • Every innovation camp is implemented based on the bottom–up needs of the region, as the development of rural areas is in the hands of the local players.

  2. 48H Regional Innovation Camp • Consists of three phases • Carried out in three days • Participants work in 4 or 5 thematic groups of 6 to 8 persons

  3. Start by lunch. Getting to know each other, teambuilding to create team spirit. Brainstorming (producing dozens of ideas around the given theme) and outlining great challenges and possibilities.

  4. Choosing the idea to be further developed in the morning. Testing and conceptualizing of the idea (e.g. sales pitch, business model canvas) rest of the day. External sparring partners asking wicked questions. • Second day is magical. At the end of the day groups make a play (theatre, dance, singing) about the journey they have gone through during the camp. Creative plays describe both the frustration and pleasure of pursuing and developing the idea.

  5. Finalising the concept of the idea, presenting it to others, board of judges, invited guests and media. Final lunch.

  6. Roles of the Different Actors

  7. 2013 • Pohjois-Pohjanmaa ja Kainuu • Forssan seutu • Tunturi-Lappi • Keski- ja Pohjois-Karjala • Kaakkois-Suomi 2014 • Allfinlandsvenskt innovationsläger • Keski- ja Pohjois-Pohjanmaa • Pohjanmaa ja Etelä-Pohjanmaa • Pohjois-Savo • Satakunta ja Vakka-Suomi

  8. Examples of the Results of 48h Innovation Camps Held in Finland in 2013 • LapsiLapissa (Child in Lapland): Bringing expecting mothers and families to Lapland’s wellness centers. Increased supply of wellness and health services serves also the local community in sparsely populated areas of Lapland • Mummola (Grandma’s Place): Building a network and a physical space for +65 people to live communally with health, sport, and culture services and optical fiber increasing interaction with the local community. • Forssa Fiber: Creating business out of textile waste. The idea is to use cheap textile waste in construction business. • NYVI-bussi (Young Entrepreneurs’ Bus): The concept consists of a network for young entrepreneurs in rural and remote areas together with a bus offering support for business (e.g. accounting and tax advising)

  9. Contact Us • Rural Network Unit, Finland Juha-Matti Markkola, juha-matti.markkola@maaseutu.fi,+358 40 5599 41 • MDI Tytti Isokangas, tytti.isokangas@mdi.fi, +358 40 556 0804

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