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  1. Sustainable Tourism Development in Latvia and the Baltic Sea RegionAira AndriksoneMinistry of Economics, LatviaMember of Baltic 21 TOUTF and EC TSGEUTO Study Visit “Developing Sustainable Destinations”International conference “Researching Destination Management, Policy and Planning”September 24, 2007Riga, Latvia

  2. Content • Sustainable tourism in the Baltic Sea Region • Historical background of Agenda 21 for Baltic Sea Region • Baltic 21 “Lighthouse project” – AGORA – Sustainable Tourism Development Network in the Baltic Sea Region • Sustainable tourism policy framework in Latvia • Future of the Baltic Sea Region tourism

  3. Agenda 21 –Baltic Sea Region Tourism (1) • Overall goal - to achieve a common understanding about the requirements of sustainable tourism in the Baltic Sea Region

  4. Agenda 21 –Baltic Sea Region Tourism (2) Objectives: • To sustain a sound environment, to safeguard the recreational quality of natural and man-made landscape and to integrate natural, cultural and human environment • To promote and sustain the competitive quality and efficiency of the tourism business • To create satisfactory social conditions for tourists and local population

  5. Background (1) • Saltsjobaden Declaration (1996) - Baltic 21 (Baltic Agenda 21) • Berlin Conference on Biological Diversity and Tourism: • Berlin Declaration • International conference “Management for a Sustainable Coastal Tourism - a Contribution to Sustainable Development in the Baltic Sea Area” (Rügen, 1997): • Rügen Recommendations

  6. Background (2) • Agenda 21 - Baltic Sea Region Tourism (1998) • International conference “Sustainable Tourism Development in the Baltic Sea Region - Baltic 21 follow–up” (Riga, 1999): • Riga Declaration • Concept “Blue Flags, Green Keys and Colorful Cultures’’

  7. Background (3) • Indicators for the development of sustainable tourism in the Baltic Sea Region (2001) • Establishment of theBaltic 21 Tourism Task Force (2002) • Interreg IIIB Seed Money Application for AGORA project (2004) • AGORA project approved (2005)

  8. AGORA – Baltic 21 Lighthouse project Characterizing features of Agora: • Pan-Baltic approach -10 countries • Cross-sectoral structure • Variety of 44 partners involved

  9. Main results of AGORA (1) • Sustainability Check is: • Testing tool for the sustainability of tourism projects • Application form to avoid the granting of projects with negative impacts on society, environment and economy • Toolto stem the arbitrary off the term “sustainability” • Guidelines to stimulate development of more sustainable tourism projects • Planned for: public and other bodies, applicants...

  10. Main results of AGORA (2) • YepaTData Base– www.yepat.info • Baltic Sea Region Tourism Info-Base • Public access • Provides structural information • Collects projects on sustainable tourism development in the BSR (already 238 projects in data base)

  11. Main results of AGORA (3) • Strategy for sustainable tourism development in the Baltic Sea Region: • Policy for Sustainable Tourism • Knowledge and Competence Development • Innovation and product development • Destination development • Cooperation and networking

  12. Main results of AGORA (4) Examples of key aspects (1) • Policy for sustainable tourism: • Economic, ecological and social costs of tourism products and public as well as private policies have to be visible and comparable for the customer and public • Financial support by public authorities and public institutions for tourism projects should be dependent on passing ambitious sustainability check • BSR tourism needs to prepare for coping with future challenges like global competition, climate change and demographic development on all levels

  13. Main results of AGORA (5) Examples of key aspects (2) • Destination development: • Tourism development should be linked to Local Agenda 21 processes, respecting local communities as well as cultural and natural values • Synergies of rural-urban tourism cooperation should be projects should be exploited • A Pan-Baltic project on sustainable destination development with a limited number of case studies should generate transferable models for other destinations in the region

  14. Main results of AGORA (6) Main results of AGORA in Latvia: • Social tourism research “Tourism for all” • Seminar “Sustainable development – challenge of the competitive growth of tourism industry, 14.06.2007 • National Agenda 21 for the tourism sector • Set of methodologies and guidelines of sustainable tourism development for tourism planners, entrepreneurs, teachers

  15. Sustainable tourism policy framework in Latvia (1) • Tourism Law (1998) • Tourism Development Guidelines for 2004–2008 (2004) • Tourism Development Program for 2006-2008(2006) • Annual tourism action plan • Strategy of the Ministry of Economics for 2007-2009 (2006)

  16. Sustainable tourism policy framework in Latvia(2) • Sustainable Development Guidelines of Latvia • The Single Strategy of National Economy • National Development plan • National Lisbon Program of Latvia for 2005-2008 • National Strategic Reference Framework for 2007 -2013

  17. Main partners in BSR for sustainable tourism • Baltic (Sea)Tourism Commission (BTC) • Baltic Development Forum(BDF) • Creating Joint Policies as a Win-Win Scenario (2004) • Need of establishment of think-tank (2005) • HELCOM

  18. Future of BSR tourism (1) • Latvia – the presidency country of the Council of the Baltic Sea States (CBSS), July 2007 - June 2008 • Three priorities of actions: • Education • Energy • Civic security • Among other priority fields: • promotion of the sustainable tourism development network in the BSR

  19. Future of BSR tourism (2) • Only sustainable tourism has a prospects in the BSR • BSR–a pilot region in the Europe for sustainable tourism • BSRhas a wide opportunities to become an essential sustainable tourist destination • All tourism stakeholders need to be interlinked and interdependent in the long term

  20. Future of Latvia’s tourism • Baltic 21 + EU Agenda + National Agenda 21 + Local Agendas 21 • From the emerging fast growing tourist destination to the top sustainable tourist destination in Europe

  21. Thank you for your attention! Ministry of Economics 55, Brivibas Street, Riga LATVIA, LV-1519 Phone: +371 67013056 Fax: +371 67280882 E-mail: Aira.Andriksone@em.gov.lv http://www.em.gov.lv

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