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Yvonne Serena Fen Kate PowerPoint Presentation
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Yvonne Serena Fen Kate

Yvonne Serena Fen Kate

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Yvonne Serena Fen Kate

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Presentation Transcript

  1. Yvonne Serena Fen Kate

  2. History • Samsung Group was founded in 1938. • Enter into the global market in 1970s. • Samsung takes leader position of LCD in 1993.

  3. History • 1997-1999, leads the growth of digital enterprise. • 2004 to present, one of the world’s first-class enterprises Top 5 corporate brands in the world

  4. Industry Analysis Short History Global Issue Risk

  5. Short History

  6. Future trends • Television will be digital and high-definition • The time to shut off all the analogue television will come in the 2010s • Future television offers more services and has more functions

  7. Globalissue • Bandwidth Limitations • Compression makes degraded images • Shortage of HDTV content • Save wallet, save environment

  8. Risks • Financial crisis of 2008 will greatly decrease the consuming ability • New technical substitutes may replace the HDTV

  9. Company Analysis • Mission “Leading the Digital Convergence Revolution” • Production digital media, LCD segment, semiconductor segment, telecommunication network, others • Current operation profile Global Market, key point to win, FDI

  10. Company Analysis • Labor special training skills and better welfare. • Trade Opportunity fashionable TV product , the high quality • Future Profile increase market dominance, strengthen collaboration between customers and business partners.

  11. SWOT Analysis Strength Weakness Opportunities Threats

  12. Strengths • The strong market position brand that valued $16.2 billion in 2006 the NO.1 producer in the electronics sector in 2007 • The king of designing • Technology superiority

  13. Weakness • Weak operation performance The profit decreased for 13% from 2004 to 2006 • Legal issues Total cost USD 71.1 million in 2006 • The weak brand in Japan Was taken away from Japanese market twice

  14. Opportunities • The national policy supporting Beijing Olympic Games US government policy • Business partners NFL

  15. Threats and Risks • Have no unique characteristic of products • The weak HDTV signal

  16. Global Market Analysis Market Shares International Expanding

  17. Global Market worldwide TV market share: 17.8 percent Revenue : $ 103.4 billion (2007) Net income : $21.5 billion (2007) Employees : over 138,000 Headquarter : Seocho Samsung Town (South Korea)

  18. Global Market

  19. International Expanding • In 1978, sales in the United States • In 1982, sales in Germany • In 1987, sales in Canada First-line Market

  20. Second and Third Market • Mexico • China • Thailand • Malaysia

  21. Competitors Analysis LG Group SONY Panasonic

  22. LG Group • South Korean company, was found in 1947 • 160,000 number of employees, 120 subsidiaries • Three sectors: Chemicals, Electronics, and Telecommunication and Services • Global sales: 38.6 billion (2006), 44 billion (2007) • Revenue : 94.8 billion USD (2008) • Market share in flat panel display section – 30%

  23. Sony Corporation • Was found in 1946. • 180,500 employees; 1,000 subsidiaries. • Five sections: electronics, games, entertainment, financial services and other. • Main headquarters in Minato, Tokyo, and Japan. • Revenue 88, 714 billion USD (2007).

  24. Panasonic Corporation • Founded in 1918, named Matsushita Electronic Industrial Co. • 328, 645 employees • Divided into AVC networks, MEN and pan home, home appliances, computers and devices, JVC and others. • Worldwide plasma TV market share – 26% • Revenue 86.2 billion USD

  25. Televisions sold in 2007-2008 in US market

  26. TV market shares by technology

  27. Recommendations Short term variety of products product’s design environmental-friendly and energy saving HDTV small and mid-sized screen Long term position within the global market winning the trust of a customer technology innovation/ new specialists new business relations in the glob

  28. Thank You!