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George Orwell’s Animal Farm

Explore the essential vocabulary and historical background of George Orwell's Animal Farm, focusing on propaganda, advertising, and the concept of totalitarianism. Learn about key figures such as Karl Marx, Joseph Stalin, and Leon Trotsky, and uncover the six propaganda techniques used in advertising. Engage in a web quest project to delve deeper into these concepts, and develop a better understanding of the novel's allegorical themes.

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George Orwell’s Animal Farm

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  1. George Orwell’s Animal Farm Essential Vocabulary Historical Background Info Propaganda & Advertising

  2. Nine Essential Vocabulary Words “Word” = definition [in my own words it means…]

  3. 1. Allegory • (n): the representation of an abstract meaning through material form. • (n): the meaning of characters is used for a deeper moral. • [in my own words allegory means…]

  4. 2. Propaganda • (n): information, ideas, or rumors deliberately spread widely for the intent of harm. • [in my own words, propaganda means…]

  5. 3. Totalitarianism “Toe-Tal-i-Tare-ian-ism” • (n): absolute control by the state. • [in my own words, totalitarianism means…]

  6. 4. Ensconce • (v): to settle or hide securely. • [in my own words, ensconce means to…]

  7. 5. Ignominious • (adj): marked by humility, shameful, degrading • [in my own words, ignominious means…]

  8. 6. Communism • (n): a theory of social organization based on holding all property in common. • [in my own words, communism means…]

  9. 7. Pseudonym • (n): a fictitious name created to conceal one’s identity. • [in my own words, a pseudonym is…]

  10. 8. Revolution • (n): an overthrow of an established government; a sudden or complete change in something. • [in my own words, a revolution happened when…]

  11. 9. Dystopia • (n): a society characterized by misery, oppression, and overcrowding. • [in my own words, a dystopia is…] you can’t write “school” 

  12. George Orwell 1903-1950 • Pseudonym…Born “Eric Blair” • explores political corruption, government involvement/ control, social injustices • Socialist • Criticized for unflattering descriptions of Joseph Stalin and Soviet Union in AF [why would an author use a pseudonym?]

  13. Historical Background:Karl Marx (1818-1883) • German philosopher • Invents Communism • “workers of the world, unite” • Take over government • Dies before Russian Revolution [what do I know about Marxism?]

  14. The Struggle for POWER • WWI prompts Russian anger at Tsar Nicholas II (1917). Short on food, factory wages too low. Russia! 

  15. Vladimir Lenin & Leon Trotsky • Lenin- Marxist. The Bolsheviks. The “Red” army. • Leon Trotsky- communist. Marxist. Wanted to improve Russian life! Good speaker.

  16. Lenin’s demise • Becomes ill • Becomes apprehensive about Stalin’s aggressiveness • Dies of a heart attack • Trotsky’s still around! Trotsky v. Stalin begins!

  17. Historical Background cont’d • Joseph Stalin- a. 1941-1953 b. not a good speaker c. opposed Marx’s ideas d. “Five Year Plans” 1. industry! 2. exile 3. KGB c. orders Trotsky be assassinated!

  18. Leon Trotsky Ethos- credibility Pathos- emotion Logos- logical Joseph Stalin ???? Propaganda ???? Spies ???? Lies! Good Speaker v. Poor Speaker

  19. The Wonderful World of Advertising Six Propaganda Techniques In your notes, clearly define each technique. Consider the following: How many do you (or WILL you) recognize in advertisements? Which one tends to persuade YOU most? Why?

  20. Bandwagon • Persuading a consumer by telling them others are doing it.

  21. Testimonial • A product is sold by using words from famous people or an authority figure. “I use this product; therefore, you should too…”

  22. Transfer • A product is sold by the name or picture of a famous person or thing.

  23. Repetition • When the product’s name or slogan is repeated at least four times in an ad. * Radio advertisements excel with this technique!

  24. Emotional Words • When words that will make a consumer feel strongly about someone or something are used.

  25. False Idols • The “same” body & face is portrayed in most ads. Men are more interested in women portrayed in ads. Consumers falsely believe their body is their best asset and should be flaunted.

  26. “Animal Farm” Web Quest/Project • Your team will present/explain: 1. one essential unit vocab word its definition an image/picture representing word a memory cue to help remember it 2. An assigned historical person tell us details about his life find and include a picture of him tell us what made him famous

  27. Project Step One:Graded “Silent Discussion” 15 minutes! Your team will gather around a piece of paper with your assigned person AND vocabulary word. Select one color marker to be YOUR “voice.” “Discuss” the person and term with your teammates through writing and making connected “webs.” What do you know, what’s your opinion, what questions do you have? Allow one person to write at a time. Any noise/speaking/gestures will decrease your entire team’s grade by ONE ENTIRE LETTER GRADE! Example…..

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