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1. DELETE THIS SLIDE BEFORE PRESENTING • Target Audience: • Architects, Infrastructure and Operations Management, IT/Business Teams • Delivery: • EMC and Partner SE or Specialty Teams • Expected Duration: • 45-60 minutes with Q&A • Next Steps: • Engage with Services Team to overview offerings • Engage with vSpecialists / CBDs for deeper dives • Please Read the Delivery Notes in the notes section.

2. EMC Hybrid Cloud Solution Infrastructure-as-a-Service

3. Agenda • Hybrid Cloud vs. Infrastructure Virtualization • What’s in EMC’s Hybrid Cloud Solution • How to Build a Hybrid Cloud • Cloud Enablement and Process Transformation • Next Steps

4. The Business Drivers INCREASE AGILITY RESPOND FASTER TO DRIVE NEW REVENUE REFOCUS RESOURCES TOWARD BUSINESS VALUE INCREASE VISIBILITY & CONTROL

5. Today’s IT Service Delivery Challenges Traditional Ways Have Become… INFLEXIBLE Lengthy Time-to-Provision Static Resources Complexity Added OPEX INEFFICIENT Application and MgmtSilos Underutilization Stranded Investments REACTIVE Lengthy Service Requests Flat Tax To Users Difficulty Meeting Data & Business Growth RISK-PRONE “Shadow IT” Loss Of Control & Visibility Added Risk, Cost, & Complexity

6. BILLIONS OF USERS MILLIONS OF APPS 3RD PLATFORM Mobile Cloud Big Data SocialMobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS 2ND PLATFORM LAN/Internet Client/ServerPC MILLIONS OF USERS THOUSANDS OF APPS 1ST PLATFORM Mainframe, Mini Computer Terminals Source: IDC

7. Hybrid Cloud Enables IT-as-a-Service • Apps not Ops • Link multiple clouds Deploy applications faster: Self-provision VM in 4 minutes, SharePoint in 6 clicks Eliminate guessing on your infrastructure capacity needs Empower end users in differentiating business and not in maintaining operations Ready for mission critical applications; 5 9s availability or more Trusted options to protect against disasters and attacks Give back control to IT to manage resources anywhere: private, public or hybrid Similar to AWS • Flexible Capacity • Data Protection • Speed, Agility • Always On EMC VALUE-ADD

8. EMC Enables Your Hybrid Cloud Cloud Infrastructure

9. Server Virtualization Was The First Step… Virtual Infrastructure vCenter and ESXi Physical Infrastructure Compute • Data Protection and Availability Network Storage VMAX Commodity 3rd Party VNX 3 2 1 Automate Virtualize Standardize Platinum Gold

10. The Software-Defined Data Center Adds More Abstract Intelligence Leverage Intelligence Virtualization Layer - Cloud Operating System Virtual Infrastructure vCenter and ESXi Physical Infrastructure Compute • Data Protection and Availability Network Storage VMAX Commodity 3rd Party VNX 3 2 1 Automate Virtualize Standardize Platinum Gold

11. Hybrid Cloud Features How Is It Better Than Virtualized Infrastructure? Let users deploy their own applications Automated and intelligent monitoring Standardize on available catalog items Integrated app and data Protection Enterprise Multi-tenancy Align IT spending with business goals

12. Hybrid Cloud’s Business Value Agility and Efficiency for the Business Easy to use Self-Service Portal Deploy services at YOUR pace Get charged only for what you use Safe & Secure in your data center Personalized catalog of options Enterprise-grade availability

13. Hybrid Cloud’s IT Value Agility and Efficiency for IT Tie resource consumption to costs Smarter health & performance monitoring Easier to deploy and manage IT Control over what the users can provision Choice of private, public, or hybrid cloud models Get more value from existing infrastructure

14. What Will Your Customers See…? • Financial reporting and transparency: • Resources used • Unit costs • Capacity planning • Showback/ chargeback options • Self-service access portal to commonly- used IT services: • VM provisioning • VM resizing • On-demand backup / restore Cloud Enabling Services Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency

15. Hybrid Cloud Enables Valuable Services Business Services • CloudFoundry/PaaS • Hadoop / Analytics • SharePoint • Oracle, SAP • Business Apps • Databases • Sync ‘n’ Share • File shares • VDI/DaaS • Onboarding • Storage Services • Backup & Recovery • High Availability • Disaster Recovery • Virtual Servers • Financial reporting End User Services App Services Cloud Enabling Services Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency Platinum Gold

16. SolutionOverview

17. Cloud Solution Layers Cloud Enabling Services Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency Cloud Management Cloud Service Delivery and Orchestration Performance Analytics and Capacity Planning Business Management and Reporting Virtual Infrastructure / Software-Defined Data Center Compute Services Networking & Security Services Storage & Protection Services Physical Infrastructure Compute Network Storage

18. EMC Accelerates Your Hybrid Cloud Cloud Enabling Services Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency Cloud Management Cloud Service Delivery and Orchestration Performance Analytics and Capacity Planning Business Management and Reporting Virtual Infrastructure / Software-Defined Data Center Compute Services Network & Security Services Storage & Protection Services Hybrid Cloud

19. EMC Accelerates Your Hybrid Cloud VMware vCloud Automation Center Self-Service Portal Service Catalog Resource Scheduling Resource Monitoring Project Transparency Cloud Management vCenter Orchestrator vCenter Operations Manager EMC Storage Analytics VMware IT Business Manager Virtual Infrastructure / Software-Defined Data Center VMware vSphere vCloud Networking & Security VMware NSX EMC ViPR EMC Data Protection Advisor Hybrid Cloud

20. Cloud SolutionCapabilities

21. Enabling the Path to HybridCloud Automated Provisioning Self-Service Monitoring Metering and Chargeback Multi-Tenancy Elasticity of Resources Workload-Optimized Storage Backup and Recovery Services

22. Automated Storage-Tier Provisioning ViPR-Enabled Storage Services • Solution Elements • Business Value • VMware vCloud Automation Center • EMC ViPR • EMC and/or 3rd-Party Storage • Self-service access to storage resources enables rapid turnaround • Multiprotocol support: file, block, object storage • Transparent link between service level and cost • Technical Value • Standardized, tier-based presentation of heterogeneous storage arrays • Policy-based approval workflows • “Zero-defect” automated provisioning workflows

23. Automate Storage Services with ViPR Cloud Admin: Create a New Storage Tier • From vCloud Automation Center portal, Click ‘Provision Storage Level’ Link • Assign the target LOB • Select the target vCenter cluster • Choose the appropriate storage tier • Confirm administrative credentials

24. Automated Provisioning The IaaS “App Store” • Solution Elements • Business Value • VMware vCloud Automation Center • VMware vCenter Orchestrator • EMC vCO Workflows • Easier for the business to consume IT resources • Transparent link between services and costs • Customer-owned/defined security configuration • Automated services increase efficiency and agility • Technical Value • Self-service portal for requesting IT-approved VMs • Policy-based approval workflows • User-selected backup policies • Includes VM creation, archival, and decommissioning Platinum Gold

25. Automated LOB Provisioning Cloud Admin: Creating Blueprints for the “Service Catalog” • Add a New Blueprint to the Catalog • Enter Blueprint Parameters and LOB(s) • Choose a Build Template • Choose a Build Profile • Configure the Blueprint’s Operations and Actions

26. Backup and Recovery Services Smarter, Simpler Data Protection • Solution Elements • Business Value • VMware vCAC • VMware vCenter Orchestrator • EMC Avamar • EMC Data Domain • Users can set their own data-protection policies • Report on the protection status of their own data • Data protection policies can be enforced with corporate or regulatory backup and recovery policies • Technical Value • Admins pre-define the protection policies • Backup and Restore optimized for VMware • Data is deduplicatedduring backup cycle • Minimize costs with faster backup and restore • Detailed protection reporting for admins

27. Automated Monitoring Real-Time Intelligence to Make Better Infrastructure Decisions • Solution Elements • Business Value • VMware vCenter Operations • EMC ViPR Storage Analytics • VMware Log Insight • Easier to manage the cloud • Increased uptime, availability, and performance • Real-time understanding of performance data • Increased efficiency lowers overall costs • Technical Value • Automate: Contract resolution processes • Correlate: “One click” root cause analysis • Proactive: Get in front of performance issues • Optimize: Right-sizing of workloads • Collaborate: visibilityacross vSphere and Storage

28. Monitoring and Service Assurance Real-Time Intelligence to Make Better Infrastructure Decisions Centralized log management of the environment with VMware Log Insight Manager Integrated operations monitoring with EMC ViPR Analytics and vCenter Operations Manager

29. Metering and Usage Transparency Tying Consumption to Resources • Solution Elements • Business Value • Costs for services are made visible and transparent • Users may pay for what they use • Reduces waste of virtualization resources • Easy to report on usage and cost metrics • VMware IT Business Management • vCenter Operations Manager • Technical Value • Cost information defined during blueprint creation • Charges are collected on a daily basis • Admins can create reports or export • CSV, XLS, TXT, etc.

30. Secure Multi-Tenancy Assured Isolation for Sensitive Workloads • Solution Elements • Business Value • VMs and cloud infrastructure resources can be isolated from other groups or LOBs • Enables support for compliance, security, and regulatory requirements • vCloud Automation Center • vCloud Networking and Security • OR VMware NSX EMC’s • Technical Value • vCACenables isolation through provisioning groups • Compute, Network, and Storage resources • Network isolation, firewalls, and load balancing • Supports multiple clusters and hybrid clouds

31. Elasticity of Virtual Resources Users Can Manage Their Own Cloud Resources • Solution Elements • Business Value • VMware vCloud Automation Center • VMware vCenter Orchestrator • EMC vCO Workflows • Users can add resources on-demand • Ties resources allocated back to costs • Maximizes efficiency of cloud resources • Technical Value • Users don’t have to wait for IT to provision resources • Parameters that can be adjusted include… • CPU, memory, and storage • Even after VMs have been deployed

32. Elasticity of Infrastructure Resources Managing Your Cloud Infrastructure • Solution Elements • Business Value • VMware vCloud Automation Center • VMware vCenter Orchestrator • EMC ViPR and VSI • EMC ViPR Analytics • User demand drives provisioning and procurement • Actual metrics and best practices for cloud scaling • Technical Value • Rapid provisioning of Storage • Consolidates multiple arrays and storage tiers • Integrates with Automated Monitoring • Automated and repeatable processes

33. Workload-Optimized Storage Maximizing Your Storage and Virtualization Investments VMAX • Solution Elements • Business Value LEADERHIGH-END STORAGE • Flash increases performance and lowers costs • Scalable architecture meets the most demanding requirements • EMC VNX and VMAX storage arrays • EMC Storage Analytics • EMC Virtual Storage Integrator • VMware vSphere Storage APIs VNX LEADERMIDRANGE STORAGE • Technical Value • Block and file workloads • Simplified storage management • VMware admin visibility • Maximized performance and efficiency of virtualized infrastructure

34. EMC Hybrid Cloud Solution Cloud Operations IT-as-a-Service Platinum Gold

35. Three Paths to Cloud Infrastructure VCE Vblock Partner VSPEX EMC Products Best-of-Breed Infrastructure Components Proven Infrastructure Converged Infrastructure Simpler, Faster, Lower TCO

36. From the Cloud Infrastructure… …to the Software-Defined Datacenter

37. CLOUDTRANSFORMS IT INFRASTRUCTURE Align with Your Business Prepare for the 3rd Platform Lower Operational Costs

38. SDDC Enables A Services-Centric Cloud Self-Service, On-Demand, IT-as-a-Service Self-Service Service Automation Monitoring Service Backup Service DR Service Compliance Service

39. SDDC Enables A Services-Centric Cloud Self-Service, On-Demand, IT-as-a-Service Increase Agility Self-Service Service Automation Lower Operational Costs

40. Transforming Into A Service Broker A NEW IT BUSINESS MODEL Service-oriented Market-driven “P & L” Focused Broker & Builder ENABLING TECHNOLOGY Private, Hybrid, Public Clouds End-To-End Automation Financial Transparency Self-service Capabilities SKILLS, ROLES & ORGANIZATIONAL ALIGNMENT “Front Office” Capabilities Service Accountabilities Technology Breadth

41. Transforming IT for the cloud BUILD CLOUD INFRASTRUCTURE DEFINE SERVICE LEVELS ESTABLISH METERING & REPORTING EXPAND SERVICES: BUILD, BUY, OR PARTNER SERVICE CATALOG TRADITIONAL ROLES NEW ROLES SYSTEMS ADMIN STORAGE ADMIN BACKUP & RECOVERY ADMIN NETWORK ADMIN SECURITY CLOUD ARCHITECT CLOUD ADMIN CLOUD CAPACITY PLANNER IT AUTOMATION ENGINEER SVC MGMT

42. Cloud Operations Traditional Operations Software-Defined Data Center Labor-Intensive Multiple Mgmt Tools Separate Teams Integrated Operations Portal Server Tools Network Tools Storage Tools Operational Processes Rationalized Processes Server Team Storage Team Network Team Cloud Operations Team Disconnected Processes Automated Operations Transformation to IT as a Service Incident Incident Release Problem Incident Release Problem Change Problem Configuration Change Configuration Release Availability Demand Capacity Service Level Capacity Incident Capacity Change

43. Virtualization to IT-as-a-Service CAPEX OPEX Availability Responsiveness Compliance Time-to-market CAPEX OPEX Availability Responsiveness CAPEX OPEX

44. Transformation to a Cloud Operations Model is an investment in your business, your processes, and your people

45. EMC Cloud Services

46. EMC Cloud Advisory Services Comprehensive Strategy Development or Focused Program Options Cloud Advisory Jumpstart RoadmapCreate Cloud Transition Plan Workloads Recommend Cloud Placement Architecture Deploy CloudDesigns Economics Build The Business Case Readiness Assess Service AutomationCapabilities

47. EMC Hybrid Cloud Automation Services • Management and Orchestration Jumpstart designs and implements IaaS and is built with vCloud Automation Center with a vCenter Operations management dashboard • vCloud Suite Enablement automates your DevOps tool environment by implementing vCloud Suite and Puppet PaaS • Dynamic Financial Management makes IT costs and policies for your hybrid cloud more clear with VMware’s IT Business Management Suite • Unified Self Service Portal provides self-service via an intuitive, role-aware portal that enables business professionals to easily consume services • Service Catalog Strategy and Design helps you to simplify the services you deliver and align them with the business

48. Management and Orchestration Jumpstart Gain Practical Cloud Management Experience Hands-OnExperience Gain Management and Orchestration Skills Pilot Deliver Pre-Production VMware vCloud Environment ServiceLifecycle Develop Service Blueprints

49. EMC Service Catalog Strategy And Design • Requirements Capture • Interview Business and Technology Experts • Analyze and Requirements by Workload • Service • Definition • Express Service Attributes, Service Level Targets by Tier, Basic Unit Costing • Highlight Gaps • Architecture Definition • Define Reference Architecture and Configurations • Build Decision Logic from Workloads to Solutions

50. Cloud and ITaaS Education for the Entire Organization ‘Open’ Courses* to Accelerate IT Skills Transformation Course Offerings Audiences Business Leaders Introducing Cloud and IT as a Service for Business Transformation 90+ minute module Download Customer Collateral Business Leaders and Managers Cloud and IT as a Service forBusiness Transformation 1 day Architects and Designers IT as a Service Planning and Design 5 days Virtualized Data Center and Cloud Infrastructure Planning and Design 5 days All IT Professionals Cloud Infrastructure and Services 5 days Certification Aligned Courses * Unique course focused on technology concepts, principles, and case studies that can be applied to all IT environments.