Link building is an important element of search engine optimization (SEO) process.
When building links to a website, webmasters usually focus on home page or main page.
Concentrating solely on the home page will optimize that particular web page while the other pages (internal web pages) remain dormant and unknown to the web world.
For the success of a website on the Internet, all its pages must be uniformly optimized.
A search engine optimization campaign can yield fruitful results only if all the pages are equally focused.
Deep linking is one such technique that increases the visibility of internal and hidden pages and enhances search engine optimization (SEO) process.