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Bridges to Business. Projects, tasks and case studies. Overview. Your university students’ needs Simple business project ideas to help students orientate themselves to work / company culture Engaging business tasks that help learners imagine workplace scenarios

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bridges to business

Bridges toBusiness

Projects, tasks and case studies

  • Your university students’ needs
  • Simple business project ideas to help students orientate themselves to work / company culture
  • Engaging business tasks that help learners imagine workplace scenarios
  • Varied case studies that build confidence to apply knowledge to the workplace
lead in
Lead in
  • Do your students have substantial work experience?
    • If no do they see the relevance of studying business English?
    • If no do they find it difficult to envisage working scenarios?
    • If no do they feel confident that they can apply what they are learning in their future careers?
  • What business skills and knowledge do your students most need to develop?
  • What do they expect to gain from studying a business English course?
business projects
Business projects
  • Project work is a task-based learning process
  • It involves a sequence of tasks over a period of time
  • Projects have a visible end product
  • Projects are flexible
  • Projects in the language classroom should involve linguistic input, processing and output

Project Work step by step

starting a project
Starting a project
  • Invent a company
  • Choose a job
  • Design a business card
  • Introduce yourself
developing the project
Developing the project
  • Review what’s been done
  • Build up a more detailed company profile
  • Exchange information
developing your project
Developing your project
  • Plan and create an advertisement for
  • your company’s products / services
  • Display and read ads.
  • Give feedback
what are the advantages of project work
What are the advantages of project work?
  • Allow students to express their individual strengths
  • Accommodate varied learning styles
  • Promote learner independence
  • Enhance group dynamics and interpersonal skills
  • They are motivating for the learners
  • Create a need to use the target language
  • Help build bridges from the language classroom to the real world
  • Produce visible results
  • Increase learners’ self-confidence

“A task is a classroom activity whose focus is on communicating meaning. The objective of the task may be to reach some consensus on an issue, to solve a problem, to draft a plan … In the performance of the task, learners are expected to make use of their own linguistic resources.”

Scott Thornbury An A – Z of ELT

business tasks
Business tasks
  • Brainstorming
  • Planning
  • Explaining
  • Presenting
business tasks1
Business tasks
  • Analysis data
  • Presentation
  • Feedback
other business tasks
Other business tasks
  • Planning an employee ice-breaking session
  • Planning redecorating the office
  • Drawing up teleconferencing guidelines
  • Planning a meeting
  • Writing a resume
  • Simulated job interviews
criteria for good case studies
Criteria for good case studies

The incident

  • has emotional power
  • entails difficult choices
  • entails fundamental/underlying value conflicts
  • allows multiple interpretations and solutions
  • presents issues that benefit from collegial discussions
  • ( - National Teaching and Learning Forum)
good efl case studies are
Good EFL case studies are:
  • accessible for learners
  • manageable for teachers
  • structured and staged
  • delivered via a variety of media
  • designed to provide practice in a range of language and communication skills
the benefits of case studies
The benefits of case studies
  • Bridge gap betweenclassroom and real world
  • Real-world issues fosterauthentic communication
  • Develop communication skills
  • Familiartool for business people
  • Learner-centred = meaningful, motivating, memorable
  • Fun!
when to use case studies
When to use case studies
  • as a free production activity
  • to practice meeting/presentation/negotiation skills
  • as a change, e.g. in intensive courses
  • to get away from the coursebook
  • as a test/teach/test sequence
  • when you don’t know the group
  • with mixed ability classes
  • as a back-up
  • as a reward

An A – Z of ELT Scot Thornbury

Project Work: Step-by-Step (out of print)