Chapter #11. Marketing Strategies for the New Economy. Second Life. Three-dimensional virtual world owned and run by it’s “residents” Developed by Linden Lab 110 employees Based out of San Francisco Opened to the public in 2003 Currently has 4,031,269 members
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Marketing Strategies for the New Economy
What is it? “residents”
= .3 million or about
Jan 16= 2.6 million
HP Home/home office
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