Presentation Transcript

1. COALITIONS WORKING TOGETHER TO ADDRESS UNDERAGE DRINKING

   Linda M. Vasquez, PhD, CPM, LMSW Caroline R. Newkirk, MPH, CPH, CHES
2. LEARNING OBJECTIVES To understand the role of community coalitions in Mississippi. Discuss key principles to consider in the development of a statewide coalition. Discuss the process of developing a comprehensive shared vision of reducing underage drinking statewide.
3. UNDERAGE DRINKING CAMPAIGN SAMHSA and the federal Inter-Agency Coordinating Committee on Preventing Underage Drinking (ICCPUD) convened a “National Meeting of the States on Preventing Underage Alcohol Use” Delegations of state officials appointed by the Governors gathered to hear about evidence-based strategies for combating underage drinking and to consider how they might step up state efforts to reduce youth alcohol use
4. 3 KEY INITIATIVES Recognition of the problem at the cabinet level (by the HHS Secretary) Ad Council PSA’s that address harms and confront parental complacency; and hopefully Surgeon General’s “Call to Action”
5. MAAUD HISTORY 2005 Mississippi Underage Drinking Task Force 2007 Mississippians Advocating Against Underage Drinking (MAAUD)
6. 2005 Underage Drinking Task Force Mission Through the coordinated efforts of the SEOW, Mississippi will collect, analyze and share data that supports the identification of underage drinking problems. Collectively all state agencies will direct resources toward evidence-based interventions to address the problems identified.
7. 2005 Underage Drinking Task Force Action Plan Set up listserve with State UAD Task Force Look at evidence-based interventions Meet with SEOW director Review data to identify gap Use data to determine need for future stakeholders Outline plan for Mississippi Discuss pilot video
8. 2005 Underage Drinking Task Force Campaign One of four States to produce a video showcasing underage drinking prevention efforts within the states Video will be used for: Informational tool Strengthening connections between states and their communities by keeping underage drinking at the forefront of important topics
9. 2007 Mississippians Advocating Against Underage Drinking Collaboration with CSAP, DFC grantees and Block Grantees Meeting to establish MAAUD with DFC grantees, Block Grant Programs and other coalitions focusing on underage drinking Define underage drinking issues and partnerships Environmental approaches to underage drinking policies in Mississippi Collaborative efforts of grassroots agencies, state legislators, law enforcement, state and national groups, parents, youth, other institutions and individuals
10. MAAUD HISTORY 2005 Mississippi Underage Drinking Task Force 2007 Mississippians Advocating Against Underage Drinking (MAAUD)
11. 2008 MERGED Name Change— Mississippians Advocating Against Underage Drinking Task Force
12. MAAUD MISSION STATEMENT To develop and sustain initiatives that inform and advocate against underage drinking in Mississippi.
13. MAAUD VISION STATEMENT To reduce underage drinking in Mississippi.
14. MAAUD TASK FORCE COMMITTEES PR/Communications Recruitment Strategic Plan/Evaluation Advocacy/Public Policy Social Media Campaign
15. MS Department of Mental Health, Bureau of Alcohol and Drug Abuse (DMH, BADA)
16. # COUNTIES: 82 POPULATION: 2,951,996 MEDIAN INCOME: $37,818 PERSONS UNDER 18: 26.1% US Census Bureau, 2009
17. UNDERAGE DRINKING IN MISSISSIPPI Average age of initiation is 12. Past 30 day use ranges from 12% - 32%. The community has been identified as providing the greatest access for alcohol to minors. 75% of students report that businesses don’t check ID’s. Smart Track, 2009
18. SPF SIG STATE 2006: Mississippi receives money from SAMHSA to implement the Strategic Prevention Framework State Incentive Grant Targeted behavior is underage drinking 20 counties funded across the state 3 essential requirements Follow the SPF SIG framework Implement 2 strategies: an evidence-based prevention education program and an environmental strategy Establish or build upon existing coalition
19. INITIATIVES
20. WHAT IS PROJECT STICKER SHOCK? Stickers are placed on multi-packs of beer to remind adults that it is illegal to purchase alcohol for minors. Encourages retailers to check ID’s Collaborative effort among many sectors
21. MAAUD STICKER SHOCK 2010 To date, we have implemented Project Sticker Shock twice. 10 counties reached 50 adults and 66 youth participated 11,800 stickers placed in 59 retail outlets 63% of retailers report that they were more likely to check IDs as a result of the project 81% of retailers indicated that the stickers did not affect their beer sales Merchants expressed enthusiasm and widespread support for the project Significant media coverage prior to and during events
22. PUBLIC POLICY ADVOCACY Mississippi’s Social Host Bill Anyone knowingly providing underage access to alcohol can be found guilty. Each event of hosting is punishable by $1000 fine/30 days jail time. Excludes religious events Does not include hotels, motels
23. PUBLIC POLICY ADVOCACY History of Our Social Host Bill 2009: authored by Representative Richard Bennett Passed House in record time Died in Senate Judicial Committee 2010: again authored by Representative Bennett, with additional House sponsors Came out of Committee in House Died on the calendar Will be reintroduced in 2011 MAAUD will continue to advocate on behalf of this bill as well as encourage local ordinances
24. MAAUD FOCUS Community-level change Data-driven decision making Evidence-based prevention programs, policies and practices
25. THE PROCESS
26. THE 5-STEP PROCESS Step 1: Assess Profile population needs, resources, and readiness to address needs and gaps Step 2: Build Capacity Cultural Competence Sustainability Monitor, evaluate, sustain, and improve or replace those that fail Mobilize and/or build capacity to address needs Step 5: Monitor & Evaluate Implement evidence-based prevention programs and activities Develop a Comprehensive Strategic Plan Step 3: Plan Step 4: Implement
27. A COALITION OF COALITIONS MAAUD continues redefine itself. Looking at “What does it mean to be a statewide coalition?”
28. TOOLS USED IN THE PROCESS Retreats CADCA's National Coalition Institute Steering Committee Reassess
29. CHALLENGES AND SUCCESSES Getting everyone’s buy-in Limited time Funding Let the process work Budget cuts Coalitions/individuals move on to things Sustainability
30. WHERE TO GO FROM HERE POSSIBLE FUTURE INITIATIVES Project Sticker Shock: Increase frequency of Project Sticker Shock to four times per year Add education component targeted to retailers Court Watch: Volunteers sit in on court cases related to underage drinking Collect data re: the type of cases that are dropped, in which court district, who is presiding, etc. Information then used to educate the judicial system about underage drinking and to raise awareness about the need to prosecute justly
31. MORE OF WHERE TO GO Sustainability Leveraging of Resources with other state agencies and coalitions New partnership Re-evaluation
32. QUESTIONS? COMMENTS? Linda Vasquez, Ph.D. vblmv@msn.com Caroline Newkirk, MPH cnewkirk@dreaminc.org