Mystery Monks-Increased Lead Through Best Business Explainer Video Communication

1. MYSTERY MONKS Doing the right thing: how vNative INCREASED LEAD GENERATION THROUGH GREAT VIDEO COMMUNICATION A CloudStuff Technology Case Study Executive Summary In the B2B technology product space, today, not only is great product a key factor that affects client traction but the right communication also matters a lot. This holds more true when the service is SaaS based and is in the AD-tech space. A quite similar problem was faced by vNative when they collaborated with Mystery Monks' team. Though vNative’s offering was quite unique, targeting Digital CMOs, Media Planners and Publishers to help them measure digital media spend, ROI and tracking advertising at a micro level, the larger challenge was around communication. Since the space was already overcrowded by global biggies who used 360 degree communication strategy and had huge media budgets, for vNative to fight this battle was becoming a herculean task. The challenge for Mystery Monks' team was to build the right content which could help communicate vNative’s Product value to the target audience. Another challenge was for the story to be told in such a way that the content would become viral, which in turn would reduce the cost of reach and improve lead numbers. Our three pronged strategy around building the right video content not only helped vNative communicate value proposition well but also helped them optimize their marketing spend. A Brand Owned by Cloudstuff Technology INDUSTRY AD-Tech HEADQUARTED AT New Delhi 2017 ,Mystery Monks www.mysterymonks.com

2. strategy STRATEGY: KEY ELEMENTS Since competitors for vNative were global biggies, communicating the message with 'feature vs. benefit' was the strategy we suggested to vNative's Marketing team. This was also the most apt strategy because the target audience is always looking to measure performance of their digital spending which would empower them to allocate optimum media budgets across all media vehicles. VIDEO TYPE SUGGESTED Explainer product video was the right approach to go forward with. Content was structured around each product feature so that the target audience could be content with every unit price they paid for a particular feature. The time period of the video was also planned optimally so that the message was delivered quickly and would not dry down after a while. It was effective for usage around all marketing channels like Facebook, YouTube, Instagram etc. RESULTS • Right planning of the content • structure with the right video • script • Using the right creative supported • by smart animation to make • story telling mechanism more • effective and engaging • Right editing strategy to • attach elements of the video in the • most coherent way Key benefits • Effective content which can be used • across all video marketing channel • like Youtube, Facebook etc. • A content that went viral and • improved the reach of the brand are • really ZERO cost • Right communication around helped • Vnative increase conversion 54% INCREASE IN VIEWS AND ENGAGEMENT 21% RISE IN TRAFFIC DRIVEN FROM YOUTUBE TO WEBSITE 63% INCREASE IN VIEWS AND ENGAGEMENT 15% RISE IN TRAFFIC DRIVEN FROM FACEBOOK TO WEBSITE Source: vNative-Google Analytics 2017 ,Mystery Monks www.mysterymonks.com

3. THE TEAM ADTIYA VIKRAM Head of Creative & Client Servicing Recently being Featured in: Gaurav Aarya The techie – Head of technology MYSTERY MONKS We are team of geeky creatives and communication experts who understand the value around Video communication. Our strategies are always a blend of creative storytelling and use of the right technology. OUR SERVICES: Product explainer videos, Animated videos, Scripting and Content, Video Editing REACH US ON : WWW.MYSTERYMONKS.COM