1.97k likes | 2.13k Views
???. ?? ???? 2001 ??? ????????? ?????? ??? ????? ??? ????? ??????? ???? ?? ?????. ??? . ???? 2001, ???? ????? ???? ??????? (?? ???) ??? ????? ?? fun. ??? ????????? - ??? ???? ???????. ?- 2004, ??? ????????? ?????? ????? ????? ???? ?? 674 ????? ?. . ????- ?????, 2004. ??? ????????? - ???
E N D
3. ???
?? ???? 2001 ??? ????????? ??????
??? ????? ??? ????? ??????? ???? ?? ?????
4. ??? ???? 2001, ???? ????? ???? ??????? (?? ???)
??? ????? ?? fun
5. ??? ????????? - ??? ???? ???????
?- 2004, ??? ????????? ??????
????? ????? ???? ?? 674 ????? ?
6. ??? ????????? - ??? ???? ???????
??? ????? ???? 10% ?????? ???? (????)*
7.
????? ??? ????? ?????? ?? ??? ?????????
?? ????? ????? ?????? ?? 88%
??? ????????? - ??? ???? ???????
8. ??? ????????? - ??? ???? ???????
???? ?????? ???? ????? ?????
???????: ???????? ??? ????? ??????
9. ???? ??? ???? ???? ??????? ??? 2004
10. ???? ???? ????? ??? ?????? ????? 2005, ?? ??? ??????? ?????? ?????
????? ???? ???? ????? ??? ??????? ??
11. ???? ???? ????? ??? ?????? ??? ???? ?? ????? ??? ??? ??? ?? ???,
?? ???? ????? ?????? ?????????
12. ???? ???? ????? ??? ?????? ???? ???? ?????,
?????? ??? ???? ???????? ?????,
???? ?? ?????? ???????? ?? ?????,
????? ???????? ???? ??? ????? ???? ???? ??
13. ???? ?????? ????? ????? ???? ?? ?????? ????????????
???? ????? ?????
14. ??? ????? - ???? ??????? ???? 2005, ????? ???? ?? ???????
?????? ??????????? ????? ?????? ?? ?????? ??????
15. ?????? ??? ???? ????????? ???????? ??? ????? ?????? ?-5 ????? ???????*:
16. ??? ?' 2005- 2006?????: ???? ??????? ??????
17. ??? ?' 2006????? ?????? ?????? ??????? ????? ????? ????
18. ??? ?' 2007???? ?????? ???????????? event ??????
19. ??? ?' 2007, 2008 ????? ?????? ??????? ??????? ???????
20. ??? ?' 2008, 2009????? ????? ?????? ?????? ????? ????? ?????? ????
21. 2.?????? ??????? ?? ?????
22.
????? ?? ???? ???
??? ????? ?? ????? ????? ???????
????? ??????
23. ????? ???????
24. 3. "?????? ?????"
25.
????? ??????? ????????????
26. ?????? ?????? ?? ???? ?????? ????? ?-fun
?????? ?????? ?? ???? ????? ????????????
27. ?? ????? ?????? "?????? ?????"?
28. ?????
???? ??????????? ??? ??? ???? ???? ????? ?????????
????? ????, ?????, ???? ?????? ?????? ?????
29. ???????? ????? ???? ??
59% ?????? ????? ????? ??????
??????? ?????? ??????*
30. ???????? ????? ????? ??????? ?????? ?????,
???? ??????? ?????? ?????? ??????
32. ????? ???????? ???? ??? ???????? ?????? ?? ?????? ???, ??????, ??, ?????, ????? ????? ????? ???????,
?? ?? ????? ????? ????/?????? ????? ??????
????? ???? ??? ?? ?? ???? "??????" ?? ?????*
33. ???????: ???? ??????? ????? In 2004"
health became the key driver
of the worlds fastest-growing food
and beverage categories
34. ????? ??????
?????? ??????? ?? ???? ?????? ?????
???? ??????? ?? ????? ??????? ????? ???????*
35. ???? ?????????
????? ??????? ??????
????? ???? ??????????? ????? ??????
36. ????? ??????? ?????? ???????? ??? ????? ???? ?????? ?????
????? ?? ???? ?? ????? ??????
(??????, ???????? ???')
37. 4. ??????? ????????? ????????
38. ?????? ??????? ????? ?? ????
39. ????? ???
???? ?????? ???? ????? ?????? ?????? ????? ??????,
???? ?????
40. ?????? ??
??????? ?? ????? ????? ??? ??????:
????? ????? ?????
41. ?? ????? ????
??? ?????? ???????, ??? ???? ????????
??? ???????? ??? ???? ??? ????
42. ??????? ?????
43. ??????? ?????????? ?????
??????? ??? ?????? ??????
????? ????? ??????? ???? ??????? ??? ??????
????? ???? ?????? ????????
??? BIFIDUS ESSENSIS
44. ??????? ?????????? ?????
????? ?? ??? ???? ?????? ?? ???? ?????
???? ???? ??????? ??????? ????? ???? ?????
????? ?????? ??? ????? ?? ????? ????
45. ??????? ?????????? ?????
???? ????? ???????? ???? 14 ???
??????? ?? ???????
46. ??????? ??????????? ?? ???? KSF
???? ???? ????? ?????? ??????!
?? ???????: ???, ???? ???? ?????? ???? ???
47. ???? ???? ?????? ??????
48. ??????? ?????????? ???????? ????
49. ??????? ????????? ??? ?????
???? ??????? ??????? ???? ???????? ?????? ????? ???? ???? ?? ???? ????
????? ????????? ??????
????? ????????? ???? ?? ????? ???? ?????????? ???????????? ?????? ????? ??????? ??????
???? ?????? ?????? (???? ?'????')
????? ????? ?????? ????? ?'????', ????? ?? ???? ???????? ??????? ?? ?????? ?????
????? ?????
????? ?????? ???? ?????? ????? ?????? ???????? ??? ????? ??? ??????
50. ??????? ????
????? ???????????,
?? ?????? ?????? ???? ?????? ?????? ??? ??????
???, ???? ????? ?????,
??? ??? ???? ???? ?? ??????? ??????? ???????
51. ??????? ?????
52. ??????? ????? ?? ??????? ???? ?????????? ?? ?????, ???????? ??? ?????? ???????? ???
53. ???, ????? ????? (??????? ????? ????) ?????? ????? ?? ????? ???? ???? ????? ????????????
56. ????? ?? ????? ???????? ??? ????? ????? ????????
57. ?????? ????? ????? ????????? ?????????, ??????? ???? ???? ?????? ???? (???? ???????? ????????? ????? ??????? ????????? ??????)
58. ??? ????? ?? ?????? ?????? ?????? ?? ???? ??? ????:1. ?????? ?????? ???? ?????- ???? ????? ???2. ????? ????? 7+1 ??????? ????? 3. ???? ?????? ??'????' ??? ????? ??????? ?????? ??????
59. ??????? ????
60. ????? ????? ?? ?? ??????? ?????? ?? ????? ???: ????? ?????, ????? ??????, ????????? ??????, ????????????, ????? ??? ??????? ?????? ??????
61. ????? ????? ?????? ???????????, ??????? ???? ?? ??????? ??????? ?????? ???????(????? ??'????')
62. ??????? ????????
63.
????? ???????????? ?? ?????
??? ???? ??????? ????? ?????
??? ?????? ??????? ????? ??????? ?????????????
64. ??????? ?????????????
?????? ????? ?????? ??? ?? ???? ???? ???? ?????,
?? ???? ?????? ?????? ????? ??????? ???? ????? ???????,
?????? ????? ????? ?? ??? ???? ??????
65. ??????? ?????????????
????? ?????? ????? ????? ?????, ??? ????? ???? ?????? ???? ????,
??? ??????? ?????? ????? ?? ???? ??????
66. ??????? ?????????????
????? ?????? ?????? ????
?? ???? ??????? ???? ?? ????? ????? ??????
67. ??????? ??????????????
?????? ???? ?? ????? ???? ????? ?????
????? ??? ????? ??? ?????
68. ??????? ??????????????
????? ?? ??? ????? ???????,
???? ?????? ???? ??????? ?? ?????
?????? ?? ?????????? ?????
69. ??? ??? ???????
????? ?????? ???? ????
70. ???? ???????? ?? ?????
???? ?????? ?????? ?????? ?????? ???? ???? ?????
(42% ??? 33%)*
??????? ?????? ???? ?????, ???? ????? ????? ????? ??????? ?????? ???? ?????? ?? ?????? ???? ?? ????? ??????**
????? ?? ??? ?????? ?????? ??????
71.
??? ???? ???? ?????? "???? ??????":
????? ??? ???? ????? ????? ????
???? ??????? ????? ????? ??? ???? ???? ??????- ????? ??? ????
72. ???? - ?????????
???? ?????? ?????? ?????
?? ????? ????????? ???? ??? ??????? ??????
73. ??????? ??????????:
74. ??? ?' 2005- 2006?????: ???? ??????? ??????
75. ????? ???
????? ?????? ??????????? ?????
????? ????? ???????? ??? ???? ???? ????
76.
????? ??? ?????? ???? ????????? ????? ?????? ????? ??????, ???? ?????
77. ??? ???? ?? ????? ?????? ?????????????,
??????? ????? ???????? ??? ???? ????
78.
????? ??????? ??????
????? ?????? ?????? ?????? ??? ???? ?????
79. "?????? ?????? ?? ??? ???? ??? ???? ?? ????? ????? (????? ?? ??????), ?????? ???????????? (??????, ??? ??? ???? ?????), ??????? ??????????? (????? ????? ???, ??????)"
80. ?????? ?? ????????? ??????? ?? ??????
81. "????? ???????? ????? ??? ??????: ????? ????? ?????? ?? ?? ????? ????? ???? ?? ?????? ????? ?????? ????? ???? ??? ?? ?? ???? "??????" ?? ?????"
82. ?????? ??????,??????? ?? ????? ????? ?????
83. "???? ????, ???? ?? ????? ?????? ????? ????,
????? ??? ??????? ?????? ???????????? ????? ??? ?? ????? ????? ?? ????? ???? ???????"
84.
????? ????? ???????
????? ?? ??????? ????? ???? ???????:
??????? ????? ?????? ?????? ????? ????
????? ??????
85.
??????? ???? ???
(?????? ?? ??????? ??? ??????? ??????? ?? ????)
????? ????? ????? ?? ????? ????? ????
??????? ?? ????? ?? ?????? ????
86.
???? ?????? ?????,
????? ??? ??????? ??????? ?? ???????
?????? ???? ?? ??????????
??? ???? ???????? ?????
87.
??? ????? ?????? ??????? ??? ??? ???? ??????
88.
??????? ??????? ?????? ????,
?? ??????? ???? ???? ?????,
?????? ????? ????? ?? ?????
????? ?????? ????? ???????
89.
????? ????? ???? ?? ??? ???? ????? ???????
?????? ????? ??????
???? ??????? ???? ?? ??? ???? ??? ????
90. ??????? ?????? ?????? ??????? ????? ???????
??? ??, ????? ????? ????? ????? ?????
??? ???? ????? ?????? ???? ???? ?????
?????? ?? ?????? ????????
91. ??????? ?????? ?????? ??????? ????? ???????
??????? ??????? ????? ?????? ???? ????
??????? ?? ????? ???? ???? ?????
92. ??????? ?????? ?????? ??????? ????? ???????
?????? ??????? ???? ??????? ??????,
????? ?? ?????? ?????
??? ????? ??????? ?? ?????
?? ???? ??????? ???? ??? ??????
?????? ????? ?????? ??? ?????
93.
?????, ?????? ?? ?????? ????? ??????? ?????? ?? ??????:
?????? ??????? ?????? ?? ???
94. ?????? ????? ??????? ???? ????? ????? ?????
???? ????? ????????
95. ??? ?' 2006????? ?????? ?????? ??????? ????? ????? ????
96. ???? ???? ?????? ?????? ?????? ???????,
??????? ???? ?? ???? ????? ???
?????? ?????? ????? ???? ??????:
????? ?????? ??? - ????? ?????? ?????? ??? ???? ????
97. ?????? ????????? ????
????? ???? ?????? ????????:
???????? ??????? ?? ????? ???? ??????? ??????
??? ????? ?? ?????? ????????????
98. 2 ??????? ??????? ???? ????? ?????? ??????:
99. 1. ????? ????? ?????? ?????? ????????????2. ??????? ?????????? ?? ?????
100.
???? ????? ????? ??????? ??? ??? ???? ?????,
??? ??? ?????? ????? ????? ??????
????? ???? ??? ?????????? ????:
????? ?????
101.
????? ?????? ????? ???????????,
??????? ??? ???? ???? ?????? ???? ????? ????
??????? ????? ??? ?????? ?????
102. ????? ??????? ?????? ????????? ????
103.
???? 2006,
??????? ??? ???? ??????? ????? ????? ???? ??????? ??????
????? ?? 50 ?????? ???
104. ??? ?' 2007???? ?????? ??????????? ??????? event ??????
105. ??? ????? ?????? ?????, ???? ????? ????? ????:
????? ???????, ????? ?????? ?????? ?????? ???????
106.
???? ?????: ?'????'
????? ??????? ????? ???? ???????*
???? ????? ????? ????, ????? ??? ???? ?????.
107.
???? ????? ?????, ?????? ???????
????? ?? ???????
108. ??? ????? ?? ??????? ?????
????? ???? ??? ???? ????:
109. ?????? ?? ?? ????? ??????
?????? ????? ?? ????? ??? ????
110. ????? ??? ???????
?????? 360 ?????
111. ????? ??????? ???????
????? ?????? ?????? ????? ?? ?????? ?????? ??????, ??? ???? ??????? ?? ???? ??????? ????? ?? ?????
?????? ????? ?? ????
112. ??? ?? ????? ????? ?????
????? ????? ????? ?????
113. ????? ?? 76 ?????? ???? ?? ????
114.
???? ?? ?????? ????? "??????? ????"
????? ??????? ??????? ?????
?????? ??? ?????? ????? ?? ?????
115.
50% ??????? ????? ?????
50% ??????? ????? ?- POS
116.
????? ?????? ??????:
????? ?????? "?????" ????? ?? ??? ?????,
???? ????? ??? ??? ???????? ????????? ?????
117.
??????? ??? ???? ??? ??????,
???? ???? ??? ??? ?????? ?? ??? ?- 14 ???
+ ????? ?????? ?????
??? ???? ?????? ?????
118.
????????
????? ????? ?????? ????? ???????
119.
????????
????? ???? ???? ?????? ??? ???? ???? ?? ?? ????? ???????? ?? ????? ??? ?????
120.
???? ????? ?????? ???? ?????
????? ?? ????? ?????? ????? 50% ????
?? ????? ?????? ???????
121.
????? ????? ??? ????? ??????
????? ?? ??????? ?????? ?????
122.
?????? ??,
????? ???? 2008 ???? ?'????' ???? ???:
"??????? ????? ???????"
123.
???? ??? ??? ???? ?????? ?- 41.6%
124. ??? ?' 2007, 2008 ????? ?????? ??????? ??????? ???????
125. ?????? ??? ??? ???????? ??????? ????? ??????? ????? ???????????
126. ?????? ?? ????? ???????? ?? ????? ????????? ?????? ?? ?????? ???? ????? "?????????" ??? ??????, ??????, ????? ???????
127. ?????? ???????? ????, ??? ???? ?????? ???? ?? ????? ??????? ?? ????? ??????? "??? ???? ????"
128. ??? ?????? ?????? ????? ???????? ????? ??????, ??????? ???? ?????? ?????? ???????? ?????????: ?????? ?????????
129. ???? ?????: ????? ?????? ????? ????? ???????? ?????? ??????? ????? ??? ????
130. ??????? ???? ????? ???? ??? ??????:?- 78% ?????????? ?????? ??????? ?????? ??????? ?????? ?????*
131. ??? ?' 2008, 2009????? ????? ?????? ?????? ????? ????? ?????? ????
132. ?????? ???????? ?? ????? ???? ???? ?????? 20+??????? ?????? ????? ?? ???? ?????? ???????
134.
????? ??????? ??????? 20+
(???? ?? ????????? ??? ??????)
???? ??????? ????? ???? ??? ???? ????? ?? ?????
???????? ?????
135.
???, ???? ???? ????? ?? ??? ?? ??????? ???? ????????:
???? ?? ???? ?????? ?????? ???????
?? ?????? ??? "???? ????"
136. ???? ????? ?????? ?? ???? ???????????? ?????? ?????? ???? ?? ????????? ????? ?????? ??????? ?????????????? ??? ?? ?????? ??????????? ?? ???????
137.
?????, ?????? ??????? ??????? ???????
????? ???????? ????
138.
????? ?????
139. ????? ?????
140. ???? 2005 - ?????? ?????
???? ????? ?? ?????? ????? ???? ???? ???? ????
????? ?????? ??????? ?? ???????
141.
???????? ????? ????? ??????? ?? ?-98% SOS ??????
?????? ?-TV ???? ????? ??????? 2, 10 ?-24
??????? ?????? ????????? ?? ???????
142.
????? ??????: ???????, ???? ??????
????? ???????? ???? ????? ???? ?????? ??????????
(????? ????????????? ?? ?????)
??????? ?????? ?????? ????? (?????? ????)
143. ???????? ?????
144. ??? 1: ????? ???? ??????? ??????
145. ???? ??????: TV ????? ?????? ???????? ??????? ?????? ????? ??????
146. ?????, ????? ????? ????? ??????? ??????????? ????? ?????, ????? ????? ????????? ?? ??????? ???????
147. ??? 2: ???? ?????? ????? event ??????
148. ????? ????? ??????, ????? 2007, ????? ?? ???? ????? ?? ??????? ?'????
149.
???????? ?'????
???? ????? ????? ????? ?????????
?? ??? ????? ?????? ????? ??????? ?????
?????? ?????? ?? ????? ???? ?????? ?????
150.
???, ????? ????? ?? ???? ??? ????? ?????
?? ??? ????? ?????? ???? ????? ??????? ?????
151. ??? 3: ????? ?? TOM
152.
??????? ?????,
?????? ??????? ????? ???????? ??????? ????? ?????
(????? ?????? ????? ???? ???????)
153. ???? ?????? ????? ????? ??? ????, ????? ??????? ?????? ???? ???????????? ?? ????????? Recency????? ????? ?? ??? ????? ?????? ???? ????? ??????? ?????
154.
???????? ????? ???? ????? (???-?????)
?? ?-50 GRP ???? ?-38% ?????? ???? ?? ????? ?? ????? ????? ???
155.
???? ?????
156.
??? ????? ?????? ??????? ??? ???? 25-54
???? ????? ?-TV ?? ??? ?? ?????? ????
(????, ??????, ??? ?????, ????? ???? ?????)
157.
???? "?????" ?? ??? ?? ??????? ??????? ?? ??? ????,
????? ????? ????? ??? ???? ????? ????
158.
???, ????????? ????? ???? ??? ?? 38% ?????? ???? ????? ????? ?????? ??????
159. ??????? ???"?
160.
??? ????? ??????? ???"? ?? ??? ????? ?????:
1.????? ???? ???????????? ?? ???????
2. ????? ????? ?????
161. ?????? ??"? ??? ????? ?????
????? ?? ??????? ????? ??????
162. ?????? ??"? ??? ????? ????? ?????? ??? ????? ?????? ????? ???
??? ????? ???? ?? ????? ????? ???? ?? ?????? ?????, ?????? ?????? ??????? ?????? ??????
163. ?????? ??????- ??? ????? ?????
????? ???? ????? - ??????? ?? 50% ???? ?????? ???? ??? ????? ???????
????? ??????? ?????? ?????? ????? ??????
????? ?????? ?????? ??? ????? ???? ??????
164. ?????? ??? ???? ???????
???? ???????
??? ????? ?? ???? ??????? (?????? ?????????)
?????? ?? ???????, ????? ?? ???? ?????? ?? ?????? ?????
165. ?????? ??? ???? ???????
?????? ??????, ???? ????? ?????? ?????
????? ?? ?-KOL ?? ???? ??????? (?????? ?????)
?????? ??????? ????? ?????? ???????
??????? ??? 600 ?????? ????????
????? ???? ?- 1000 ???????? ?- 4000 ????? ?????, ?????: ???????? ????? + ????? ??????? ???? ????????+ ??????
???? ?? ??? ?????????? ???? ????? ????
(????? ??????, 3 ??????, ????? ?????)
166. ??????? ???"?
167. ??????? ???"?
???? ???
????? ??????? ??????? ??????? ???????????? ?????? ??????
168. ??????? ???"?
????? ????
????? ????? ???????? ????????
?????? ??????? ??????? ???????
?? ????? ??????? ????????
169. ???? ????? ????? ???????? ?????? ????? ??????, ??????? ????????,
?? ???? ????? ??????? ?????? ????? ???????
????? ????? ????? ???????? ?????? ??????? ??????? ?????
???? ?????? ?????? ??????? ?????? ??? ???? ????? ????? ?????? ????????
????? ?????? ????? ????? ?? ????? ????? ?????? ???????
??"? ?? ????? ?????? ??????? ???? ?????? ?????????
????? ?????? ?? ??????? ?????? ????? ?? ???????
?????? ?? ???? ???? ???? ????? ??????
170. ????? ??????? ?? ???? ??????
171. ??????? ???????? ????? ??????? ???? ?? ????? ?????? ???? ??? ????? ?????? ?? ????? ??????? ?? ???????? ???????? ??????
172. ??? ?????? ??????? ???????????,???? ????? ??? ????? ??? ?????? ???? ?? ?????? ?????
173. ???? ?????? ??? ???? ????? ?????? ?????? ????? ????????? ???????
174. ??? ??????? ????????? ?????? ??????? ??: ?????? ????? ?????? ????? ???? ????? ?????? ??????? ??? ??? ?????????
176. ????? ??????? ?? ???? ?????????? ???, ???? ??????
177.
?????? ??????? ????? ???
178. ??????? ???
??? ??? ????? ??????! ??? ???!
179. ????? ??????? ????? ?????? ????? 2005-2009
180. ?????? ???????
181. ?????? ??????? - ??? ??? ????? 2009-2005
182. ???????- ????? ?????
183. % ??? ?????? ?????- ??? ??? ?????
184. ????? ?? ??????
???? ??????,
???? ??? ????????? ???? ??????,
??????? ?? ?? ???? ?? ???? ??? ?? ????
???? ?? ?? ????? ??? ?????????
185. ????? ?? ??????
??? ?? ???? ?? ????? ???? ????????????
?????? ?? ????? ????? ????:
???? ?? ??? ??? ????? ???? ?????
186. ???????, ????? ?????? ?????? ???? ???? ???: ????? ????????????!
???? ?? ????? ????
188. ????? ?????
78% ?????????? ???? ???????
?????? ???????? ???? ?????? ??????? ???? ???????
189. ?????? ???? ??????- ?????? ????? ??? ??? 18+
190. ?????? ???? ?????????? ???, ????, ??????
191.
2009
???? ????- 86%
????? BM ????- 50%
???? ???? ??????
????? ????? ????? ???? ???????
192.
2009
????- 74%
(????? BM ????- 60%)
193.
2009
?????? - 74%
(????? BM ????- 46%)
194. ??????
??????? ???? ????? ?? ??? ????? ?????????
?????? ???? ?? ????? ?? ??????
195.
??????? ??? ????? ????? ???? ??????
???? ?? ?????? ???????? ????? ?? ???????? ????
196. ??????
????? ??? ??? ?????,
????? ?? ?????? ?????? ???? ????? ?????? ???? ?????? ??????:
?????? ?????, ????? ????? ??????,
????? ????? ?? ?? ?????? ??????? ?????? ??????
197. ???? ???? ?????? ???? ??????
?? ?????: ?????? ????
?? ????? ?? ?????: ???????
????? ???????- ????: ????? ??????? ????????????
?? ???? ??????: ????? ????? ????? Y&R
??? ??? ????? ???????? 2005
????? ???? ???? ?????? ??? ???? 2006
????? ??? ???? ????- ??
198. ??????? ??????????? ?????: 2 ??????? ??? ???? ????, ???"? 6 ??????? ????????