Advertising campaigns are projects that require a lot of time and money, but werbeartikel, or promotional products, are cheap and effective alternatives. Simplest way to promote your business is to influence your clients that your particular services or products are worthy of being recommended. Giveaway items are an easy way to start. Read on to find out how these products can help you give a boost to your business.
In order to prove their attention to details and their respect towards their clients, many companies turn to various kinds of products. As an example, in a hotel you can often find candies, “Thank You” cards or chocolate right next to the counter or on the beds. These entertain the customers and they really appreciate the gesture.
Nonetheless, the cards are forgotten and also the candies and chocolate are eaten. As delicious as they are, they vanish and people often don’t remember this small detail that was meant to brighten their day. On the other side, werbegeschenke - another term that Germans use for promotional items - are gifts that are meant to survive the test of time.
When you choose products that are meant to be given to your customers as a giveaway, a very important thing to take into consideration is the kind of item to set your eyes upon. Make sure it is relevant for the activity your business undertakes. For example, if you own an IT company, it is recommended to present werbeartikel, or promotional products, such as memory sticks or screen gloves. For a company in the sports industry water bottles and bags will do just great.
If you don’t know what werbegeschenke would best represent your activity, there are always several “universal” products. Pens, hats, agendas or trinkets are fantastic representatives of this category. Nonetheless, do not give them as they are. Don’t forget that the main purpose of this gesture is to promote your business. In this respect, a plain pen will have exactly the same effect as the candies in the hotel room: its origin will be forgotten, vanished.
Always make sure that the werbeartikel, or promotional item, has your company’s signature printed on it. The company’s logo is a must, but, if you can, you can also add your website address or a contact number - the more the better. Your clients will thus know where the giveaway comes from and how to get in touch with you if they every find themselves in need of your professional services.