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ARIN Outreach

ARIN Outreach. Why We Do This. Contact varied stakeholders beyond traditional ARIN community Raise awareness of ARIN and key messages Provide education. Messages. ARIN and the RIRs PDP and participation IPv4 depletion and IPv6 adoption Other targeted messages as needed Legacy RSA

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ARIN Outreach

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  1. ARIN Outreach

  2. Why We Do This • Contact varied stakeholders beyond traditional ARIN community • Raise awareness of ARIN and key messages • Provide education

  3. Messages • ARIN and the RIRs • PDP and participation • IPv4 depletion and IPv6 adoption • Other targeted messages as needed • Legacy RSA • 4-byte AS Numbers

  4. Audiences • Providers • ISPs • Content providers • Application service providers • Equipment and software vendors • Enterprise companies • Governments and NGOs • Media / Press / Social Media

  5. Methods • Presentations • Exhibits (direct and reverse) • Media interviews • Advertisements • Event attendance and participation • Microphone time • Hallway outreach

  6. Materials • Fact and information sheets (and CDs) • Multimedia pieces • Giveaways (pens, stickers, etc.) • Slide decks • Comic books • More…

  7. Exhibit and Speaking Events Recent Events • Consumer Electronics Show • IT Roadmaps • LISA • CompTEL • CTIA Wireless • FOSE • VoiceCon • WIMAX Global Forum • Super Computing Upcoming Events • Interop • Cable Show • FutureNet • CTU ICT Road Show • International Telecoms Week • E3 Gaming Expo • InfoComm • HostingCon • CANTO

  8. Public Relations Firm • Hired LEWIS Public Relations in July • PR Strategy and Planning • Social Media Strategy and Tactics • Securing: • Media Interviews • Speaking Engagements

  9. Sample Media Coverage

  10. ARIN Goes Social • Joint effort between MSD and Outreach • Promoting presence at exhibit and speaking events, upcoming ARIN events, industry and ARIN news, etc. • Interact with ARIN members, Internet technical community, and others interested in ARIN activities

  11. The TeamARIN Microsite • http://TeamARIN.net • Event Calendar • Education • Blogs • Coming Soon – Fun & Games

  12. ARIN Goes Social • Facebook – www.facebook.com/TeamARIN • Twitter – www.twitter.com/TeamARIN • YouTube – www.youtube.com/TeamARIN

  13. Thank You

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