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Università degli Studi di Pavia Facoltà di Lettere e filosofia, Scienze politiche, Giurisprudenza, Ingegneria, Economia Corso di laurea interfacoltà in Comunicazione, Innovazione, Multimedialità Tesi di laurea di Hanna Weißenböck a.a. 2010/2011. An artefact image:

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Università degli Studi di Pavia

Facoltà di Lettere e filosofia, Scienze politiche,

Giurisprudenza, Ingegneria, Economia

Corso di laurea interfacoltà in

Comunicazione, Innovazione, Multimedialità

Tesi di laurea di

Hanna Weißenböck

a.a. 2010/2011

An artefact image:

The Sound of Music and Austria

the film the sound of music
The film The Sound of Music
  • In Italy = “Tuttiinsiemeappassionatamente”
  • Hollywood Production 1965
  • Broadway musical 1959
  • Based on the true story of The Trapp Family Singers
  • Locations:
  • Salzburg (Austria)
  • Bavaria (Southern Germany)
  • 20th Century Fox Studios (California)
  • 5 Academy Awards (Oscars) and 2 Golden Globe Awards
the film the sound of music1
The film The Sound of Music

Maria

Julie Andrews

Captain von Trapp

Christopher Plummer

Mother Superior

Peggy Wood

the film the sound of music7
The film The Sound of Music

Maria

Julie Andrews

Captain von Trapp

Christopher Plummer

Mother Superior

Peggy Wood

BaronessSchraeder

Eleanor Parker

the film the sound of music10
The film The Sound of Music
  • Impact of the film The Sound of Music
  •  worldwide image of Austria and Salzburg
  • 3rd place of the most successful movies
  •  behind “Gone with the Wind”and “Star Wars”
  • Not well known in Austria
the image of austria and the influence of the sound of music
The image of Austria and theinfluence of The Sound of Music
  • Notion of “image” in general
  • Image of Austria in other countries
  • Self-image of Austria
  • Online surveywith 10 US citizens:
  • Image remainedstable
  • Associationwith ▪ music
    • ▪ history
    • ▪ wintersports
the image of austria and the influence of the sound of music1
The image of Austria and theinfluence of The Sound of Music
  • Creationofimage not alwayscorrespondingtoreality
  • Austrians = populationdressed in Dirndls
  • and Lederhosen,
  • abletoyodel
analysis of the sound of music
Analysis of The Sound of Music
  • Four different aspects:
  • HISTORICAL
  • CULTURAL
  • POLITICAL
  • ECONOMICAL
historical analysis of the film
Historical analysis of the film
  • Creation
  • Real life story of the Trapp family
  • General historical background
  • Differences: Hollywood version  reality
  • DECEITFUL PRESENTATION OF HISTORY:
  • E.g.: Anschluss 1938  grossdistorionofreality
  • Representedasactofaggression
  • In realityAustrianswelcomedtheunion
cultural analysis of the film
Cultural analysis of the film
  • Representation of Austrian culture in the movie
  • Its influence on the image
  • Media coverage after the premiere
  • Emotional key factors of success
  • (e.g. true story, Christianity, family, happy end,…)
  • Disapproval in Austria
  • Director not interested in truthful representation of Austria
  •  aims at reinforcing an existing cliché  successful
  • In many countries part of TV program at feasts (Christmas,…)
  •  in Austria first broadcast in 2001
political analysis of the film
Political analysis of the film
  • Political image of Austria (esp. in the USA)
  • Related impact of The Sound of Music
  • “Salzburg, Austria, in the last Golden Days of the Thirties.”
  • Before the Anschluss:
  • catastrophic condition of Austria’s economy
  • ca. 1/3 of Austrians out of work
  •  Misery not shown in the film
economical analysis of the film
Economical analysis of the film
  • Economical success
  • Repercussions on Austria and especially Salzburg
  • Huge success in the USA:
  • after 9 months at cinema, already grossed
  • production costs
  • outcome of 50 million dollars
economical analysis of the film1
Economical analysis of the film
  • Ca. 300,000 visitors (mostly USA and Japan) annually
economical analysis of the film3
Economical analysis of the film
  • Ca. 300,000 visitors (mostly USA and Japan) annually
  • The Sound of Music = primary reason for journey to Austria
  • Vast offer of attractions for fans:
  • “The Sound of Music Tours”
economical analysis of the film4
Economical analysis of the film
  • Ca. 300,000 visitors (mostly USA and Japan) annually
  • The Sound of Music = primary reason for journey to Austria
  • Vast offer of attractions for fans:
  • “The Sound of Music Tours”
  • “Sound of Salzburg dinner Show”
  • etc…
conclusion
Conclusion
  • Importance of the movie as thriving tourist attraction
  • October 2011  musical on stage in Salzburg
  • for the first time