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Strategies for Tech Companies: Marketing Growth Stages

This overview explores marketing strategies for technology companies at varying growth stages, emphasizing product, customers, organization, and sales dynamics. It provides insights into adapting marketing approaches to cater to the needs of a "Mature Company" like Mechanical Dynamics, Inc. Learn from industry expert Michael Young about the crucial components of successful technology marketing, including customer-centric strategies, organizational setup, and effective sales tactics. Whether you are a startup or an established entity, this session offers valuable guidance to navigate the complexities of marketing in the tech industry.

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Strategies for Tech Companies: Marketing Growth Stages

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  1. Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young

  2. MDI Overview                    Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  3. MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  4. MDI Overview “Design it. Build it. Test it. Repeat 5 million times.”* -- Malcolm SmithPalo Alto Products International Excerpt from "Serious Play: How the World’s Best Companies Simulate to Innovate" Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  5. MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  6. MDI Overview • Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  7. MDI Overview • Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  8. Technology Marketing • Product • Customers • Organization • Marketing and Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  9. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  10. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  11. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  12. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  13. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  14. Technology Marketing        • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  15. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  16. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  17. Technology Marketing • Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  18. Technology Marketing • Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  19. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  20. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  21. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  22. Technology Marketing • Summary Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

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