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Are Brands offering contactless ordering?

Are Brands offering contactless ordering?

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Are Brands offering contactless ordering?

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  1. Thecomfortofyourrestaurantcustomershasalwaysbeenatoppriority.Butnowyouhavetoconsiderthingsyoudidn’thavetobefore:Howmanyofyourcustomersfeelcomfortabledininginaclosedspaceindoors?Howimportantisitforyoutohaveoutdoorseating?Howfarapartdoyourcustomersreallyneedtobetorelaxandenjoytheirexperience?Domostofyourcustomersstillonlyfeelcomfortablewithtake-out,delivery,orcurbsideservice?Thecomfortofyourrestaurantcustomershasalwaysbeenatoppriority.Butnowyouhavetoconsiderthingsyoudidn’thavetobefore:Howmanyofyourcustomersfeelcomfortabledininginaclosedspaceindoors?Howimportantisitforyoutohaveoutdoorseating?Howfarapartdoyourcustomersreallyneedtobetorelaxandenjoytheirexperience?Domostofyourcustomersstillonlyfeelcomfortablewithtake-out,delivery,orcurbsideservice? MyI QMenu issomuchmorethanjustaQRMenu.MyIQMenuhasoneprimaryobjective-thatistoupsellyourfoodbypresentingitinthebestwaypossible. Itssimplisticeasytouseinterfacecreatesafluidexperiencethatkeepsyourguestsengagedandorderingmore!!!!! Whatcontactlessmeansforrestaurants Contactless restaurant experiencesarethosethatdon’trequireacustomeroremployeetotouchasharedsurfaceorcomeintoclosecontact,helpingtolimitthetransmissionofgermsandviruses. Creatingacontactlessorlow-contactrestaurantenvironmentmeansthinkingthroughallofthethingsyourcustomersandstafftouchandinteractwith,fromphysicalmenusandsilverwaretodoorhandlesandthepaymentdevice.Italsomeanslookingathowcloseyourstaffandguestsneedtobetoeffectivelyinteract. Contactlesstechnologyhelpseliminatethosepotentialtransmissionpoints.Thisallowsrestaurantstoremoveanypotentialfrictionorhesitationstheguestmayhaveandinsteadfocusonprovidinggreatfoodandservice.

  2. Whatdoescontactlessmeanfortheguestexperience? Beforethepandemic,brandshadtobestrategicinthewaystheyservedtheirguests,whetheron-premiseoroff—buttheydidn’thavetofocusontheminutiaoftheorderexperience,suchastheconstanttouchingofmenus,theback-and-forthhandlingofpaymentcardsorhowmuchdistancewasbetweenstaffandguests. Now,guestsexpectbrandstofocusontheirhealthandsafetytoo. Thegoodnewsiscontactlesssolutionsgiverestaurantsawaytohelpreducetheirguests’ potentialexposuretothecoronavirus.Thetechnologyenablesgueststoseeamenu,placeanorderandpayfromtheirpersonalmobiledevice.Othersolutionsenablerestaurantsto

  3. integrateoff-premiseonlineorderingintotheiroperations,providemobileorder-aheadforthecurbsidepickupviaapps,andmore.integrateoff-premiseonlineorderingintotheiroperations,providemobileorder-aheadforthecurbsidepickupviaapps,andmore. Contactless=comfortforcustomers But,wait.Doesn’t“contactless” contradictwhatrestaurantsstandfor?Aren’trestaurantsbuiltonbeinghigh-touchbusinesses?It’sagoodquestionbecauseengagingwithcustomersandprovidingmemorableserviceandexperienceshastraditionallymeantstayinginconstantcontactwiththem,makingsureeveryaspectoftheirtimeinyourrestaurantsissatisfactory. Butwhiletheword“contactless” atfirstseemsatoddswiththerestaurantguestexperience,contactlesstechnologyhelpsyouservethemsafely,inawaytheyincreasinglyprefer. So,whilethetermmayfeelcounterintuitivetoanindustryliterallydefinedbyhospitality,usingcontactlesstechnologycanactuallydeliveranexperiencethatultimately improvescustomercomfort.It’swhathospitalityfeelsliketoday. Contactlessbringscomfortnotonlytoyourguests– butyourstaff,too. Keepingstaffsafeandminimizingcontactacrosslocationsistopofmindforrestaurantbrandseverywhere.Byofferinggueststheabilitytoseemenus,orderandpayontheirowndevice,youcanreducethestressofyourstaff—whileincreasingspeedofservice,bothinfasterorderthroughputandincreasedtableturns. Itmakesyouroperationsmoreefficient,whichiseasieronyourstaff.Andwithyouremployees’ anxietyreduced,theycanthenconcentrateonotheraspectsoftheirjobs,includingmakingguestsfeelcomfortableandwelcome.

  4. Usecontactlesstoimprovetheoverallexperiencenotonlytoday– butinthefuture. Asrestaurantbrandscontinuetomakeoperationaladjustments,taketheopportunitytore-imaginehowcontactlesstechnologycanenhanceyourguestexperienceaswellasdrivegreaterspeedinyouroperations. Byimplementingcontactless,you’regivingguestsmorecontroloftheirexperience,helpingthemchoosethepaththatmeetstheircomfortlevelbest,contributingtoahappyandsatisfiedcustomer. Becauseatthecore,therestaurantindustryisaboutmakingguestsfeelcomfortableandcaredfor—thedefinitionofhospitality.Andnowyou’llbeusingcontactlesstechnologynotonlytofacilitatethisnewkindofhospitality,butenhanceit.Byaddingmorechoice, showingconcernforyourcustomers’ safetyandcomfort,andgettingcreativewithother waystoengage,you’regivingyourbrandtheopportunitytoimprovetheoverallexperienceforyourcustomers,nowandinthefuture.

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