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Executive Enrollment Management Committee

The Enrollment Management Committee is responsible for developing enrollment objectives that align with the university's mission, demographics, and legislative mandates. They coordinate efforts to achieve these objectives through recruitment, retention, marketing, and resource allocation.

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Executive Enrollment Management Committee

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  1. Executive Enrollment Management Committee September 22, 2011

  2. Committee Charge • To develop and periodically revise enrollment objectives for the University that are consistent with the institutional mission, resources, facilities, demographics, legislative mandates, and other factors that influence optimum enrollment levels. Objectives should be segmented by category (e.g., college and department of major, student type, level, campus of dominant enrollment) and must incorporate diversity objectives consistent with the long-range plan.  • To coordinate campus-wide efforts to achieve enrollment objectives, with emphasis on recruitment, retention, marketing, program and service offerings, and resource allocation.

  3. Access to Success Objectives • Maintain modest growth/increase diversity • Increase alternative pathway programs and enrollments • Ensure course availability • Maintain competitive cost of attendance • Increase retention and graduation rates • Increase degrees in fields aligned to workforce needs • Increase STEM degrees awarded

  4. New Degree-Seeking Students by Calendar Year, 2007 to 2011 Excludes students on China Campus

  5. Enrollment of Undergraduate, Degree-Seeking Students by Class

  6. Precollege

  7. Graduate Students By Category

  8. Other Graduate Students by Category *New categories added in FA 2009

  9. Change in Enrollment by College, 2006 to 2011 2006 data were adjusted to compensate for reorganization (i.e., move of Agriculture from CNAS to School of Agriculture; move of Applied Consumer Sciences from CNAS to COBA)

  10. Enrollment by Campus of Dominant Enrollment

  11. Evening StudentsFall 2011

  12. Enrollment by Geographic Origin

  13. Females as Percent of Total Missouri total: 61.4% women (source: Chronicle Almanac)

  14. Enrollment by Age

  15. Enrollment by Race/Ethnicity *Excludes Unknown.

  16. Headcount by Race/Ethnicity Fall 2011 All Students Enrollment Management Committee

  17. Enrollment by Race/Ethnicity *New Category in Fall 2009.

  18. First-time College Retention & Graduation Rates Includes only First-time, Full-time for Incoming Cohort Year. Graduation rate is after 6 years.

  19. Projected Change in MO High School Graduates, 2011 to 2013 Source: WICHE

  20. Enrollment in Missouri Institutions ofHigher Education Source: Chronicle of Higher Education Almanac Edition, 2011-12

  21. Analysis of 2010 MO High School Graduates Source: MO Dept. Elem. & Sec. Ed., Graduate Analysis

  22. Market Share of First-time Freshmen at SelectedFour-Year MO Publics by Region: Fall 2009 Source: CBHE Statistical Summary

  23. Enrollment of First-Time New in College from Selected SW MO Counties, Fall 2009 Source: CBHE Statistical Summary

  24. The most elite colleges will always have…a ready supply of students. Many flagship state institutions also. For students who cannot get into elite institutions or cannot afford them, the large, nearby public university will be their ideal. But the total group that attends those types of institutions makes up far less than half of college-goers, and it is shrinking.

  25. Community colleges and for-profit institutions should continue to thrive because of their reputations for convenience. The rest…can expect to compete for students based on price, convenience, and the perceived strengths of the institution.

  26. The conversion to more convenience for students will multiply over the next decade. Colleges will need to offer those options in addition to face to face instruction.

  27. Educators are increasingly finding that students want to design their own curricula and find ways to learn in their own style.

  28. For profit colleges spend up to a third of their operating budgets on marketing, while traditional colleges might spend a maximum of 4 percent….

  29. If colleges expect to increase attendance, they also need to look into the high school dropout population.

  30. The location of a college, and the geographic spread of its influence and recruiting area, will be the most significant factor in determining its flow of enrollees in the next decade.

  31. Projected Fall Enrollment in Degree Granting Institutions by Age

  32. 52% attending within 100 miles of home • Only 15% applied only to one institution • 70% plan to seek a master’s degree or higher • 32% plan to seek a master’s or higher at the institution they’re attending • Most are not first generation. At least one-fourth have one parent with a graduate degree.

  33. Reasons most often cited as “Very Important” in deciding to go to this college • Good academic reputation (62%) • Graduates get good jobs (53%) • Offered financial assistance (46%) • Cost (41%)

  34. Objectives most often ranked essential or very important • Being well off financially (77%) • Helping others who are in difficulty (69%) • Becoming an authority in my field (58%) • Obtaining recognition for contributions to my field (55%)

  35. Reasons cited as very important to smallest percentage • To make me a more cultured person (50%)

  36. Reasons for deciding to go to college ranked as “Very Important” by highest percentage of students • To be able to get a better job (85%) • To learn more about things that interest me (83%) • To get training for a specific career (78%)

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