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Mastering Sales Skills: A Guide for Every Business Professional

This comprehensive guide covers the essential skills, strategies, and techniques needed to excel in sales, no matter your role or industry. From top executives to effective employees, learn how to influence and persuade others to achieve business growth. Discover how to conduct a gap analysis, understand customer types, and provide exceptional customer service, both internally and externally. Enhance your communication and persuasion skills to better sell products, services, and ideas. Whether you're a CEO, a salesperson, or someone in another field, this guide will help you succeed in any area involving interactions with people.

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Mastering Sales Skills: A Guide for Every Business Professional

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  1. EVERY BODY A SALES PERSON • Top Executives .-For more business • CEO –More business • All effective employees for company growth. • Get their coworkers and bosses to cooperate with them in getting the job done. • Everyone who is effective in virtually any area of life that involves other people is an excellent salesperson of some kind • Everybody who is in business in the public ,sector, private sector, NGOs, preachers, priests, rabbis, whatever it • A successful person is likely to be a salesperson, all the times.

  2. GAP ANALYSIS • Defining what your idea, product, or service can do for a person. • How much it is doing . • Deciding how to demonstrate that GAP. • Enlarging the gap. • To a point person feels dissatisfied. • identifying the exact gap that exists and determining how big it is

  3. QUALITIES OF SALES PERSON. • Best persuaders, • Best Communicators • Salespeople

  4. TIPS • Aim to Better Sell Your Products, • Your Services, • Your Ideas, Yourself • Be an Ambassador. • Internal Organization • External organization

  5. TYPES OF CUSTOMERS • A Customer /Buyer /Purchaser. • Recipient of a goods ,service product.or idea, • Obtained from a seller, vendor, or supplier. • For a monetary or other valuable consideration] Customers are generally categorized into two types: • An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale.] • An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.

  6. EXTERNAL CUSTOMER • External Customer is not directly connected to that organization. • They are the ones who pay for a service or product and can make or break an organization. • Good external Customer Service • Excellent internal customer service • Customer Service.

  7. INTERNAL CUSTOMER • An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. • Internal customers are usually stakeholders, employees, or shareholders, also creditors and external regulators.

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