SMM COURSE IN BANGALORE

1. HOW DIGITAL MARKETING CHANGES IN BUSINESS www.nidmindia.com

2. Table contents Introduction Digital marketing meaning Benefits of digital marketing Skills need digital marketing How digital marketing changing in business www.nidmindia.com

3. INTRODUCTION Digital marketing is the use of digital technologies and platforms to promote products and services, as well as to connect with potential customers. It is an incredibly versatile and powerful tool that can be used in various ways to reach people worldwide. www.nidmindia.com

4. Meaning of Digital Marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms od digital. www.nidmindia.com

5. Benefits of Digital Marketing It increases your reach Its cost effective Its easy to track and monitor Digital marketing can increase your revenue You can target your audience at the right time It improves communication all stages of the buying process Potential Market www.nidmindia.com

6. Skills need Digital Marketing Data analysis Content creation SEO & SEM CRM(Customer relationship management Communication skills Basic design skill Social media www.nidmindia.com

7. Digital Marketing changes in business 9 ways digital has changed business forever Instant communication Content overload Droves of data Demands transperency Fosters intimacy A new breed of influencers Playing catch up Encourage inovation Made brands more human www.nidmindia.com

8. 1.Instant communication Interacting with potential customers today can be like spinning a roulette wheel. The roulette ball represents the company’s marketing message, which will spin and bounce as the wheel turns before finally landing on a space (i.e. a customer) 2.Content overload Its marketing message across to customers and prospects. As a brand with 112 years of history behind it, this could pose issues in keeping the brand fresh. www.nidmindia.com

9. 3.Droves of data Modern technology allows marketers to gain a tremendous amount of knowledge about their customers. However, companies need to know how, where and when to use that data 4.Demands transperency In today’s digital world, customers want to know about the companies they interact with and purchase from. In order to build loyalty brands need to be transparent 1 www.nidmindia.com

10. 5.Fosters intimacy Businesses can learn an enormous amount about potential customers based on data they can gather. The smart companies are using this data to create extremely personal marketing messages Potential Market 6.A New breed of influencer Now, ordinary people with no credentials other than droves of followers on social media have the ability to influence those simply by endorsing a certain product www.nidmindia.com

11. 7.Playing catch up Digital technology changes at an incredibly fast pace; often overnight. Relentless in their pace, these changes require employees across departments to be agile, work collaboratively and most importantly keep up to date with development 8.Encourage innovation This new landscape has forced brands to be innovative using new ways to reach out and engage with their customers. In the face of disrupters, many sectors have had to be creative and take initiatives that enable them to compete. www.nidmindia.com

12. 9.Made brands more human Due to its popularity and influence, social media marketing should be front and center on any company’s marketing strategy as customers need to trust and understand the company they are buying from. www.nidmindia.com

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