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NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases. For more details www.nidmindia.com
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HOWDIGITALMARKETING CHANGESINBUSINESS www.nidmindia.com
Tablecontents Introduction Digitalmarketingmeaning Benefitsofdigitalmarketing Skillsneeddigitalmarketing Howdigitalmarketingchangingin business www.nidmindia.com
INTRODUCTION Digitalmarketingistheuseofdigital technologiesandplatformsto promoteproductsandservices,as well as to connect with potential customers.Itisanincrediblyversatile andpowerfultoolthatcanbeusedin variouswaystoreachpeople worldwide. www.nidmindia.com
MeaningofDigitalMarketing Digital marketing, also called onlinemarketing,isthepromotion ofbrandstoconnectwith potentialcustomersusingthe internetandotherformsod digital. www.nidmindia.com
BenefitsofDigitalMarketing Itincreasesyourreach Potential Itscosteffective Market Itseasytotrackandmonitor Digitalmarketingcanincreaseyour revenue Youcantargetyouraudienceattheright time Itimprovescommunicationallstagesofthebuying process www.nidmindia.com
SkillsneedDigitalMarketing Data analysis Contentcreation SEO&SEM CRM(Customerrelationship management Communication skills Basicdesignskill Socialmedia www.nidmindia.com
DigitalMarketingchangesin business 9waysdigitalhaschangedbusinessforever Instantcommunication Content overload Droves of data Demandstransperency Fostersintimacy Anewbreedofinfluencers Playing catch up Encourageinovation Madebrandsmorehuman www.nidmindia.com
1.Instantcommunication Interacting with potential customers today can be like spinning a roulette wheel. The roulette ball represents the company’smarketingmessage,whichwillspinandbounceas the wheel turns before finally landing on a space (i.e. a customer) 2.Contentoverload Itsmarketingmessageacrosstocustomersand prospects. As a brand with 112 years of history behind it, this could pose issues in keeping the brandfresh. www.nidmindia.com
3.Drovesofdata Moderntechnologyallowsmarketerstogaina tremendousamountofknowledgeabouttheir customers.However,companiesneedtoknow how,whereandwhentousethatdata 4.D1emandstransperency In today’s digital world, customers want to know about the companies they interact with and purchasefrom.Inordertobuildloyaltybrandsneed tobetransparent www.nidmindia.com
5.Fostersintimacy Businesses can learn an enormous amount about potentialcustomPoteenrtsiablasedondatatheycan gather.ThesmarMtarckoetmpaniesareusingthisdatato createextremelypersonalmarketingmessages 6.ANewbreedofinfluencer Now,ordinarypeoplewithnocredentialsotherthan drovesoffollowersonsocialmediahavetheability toinfluencethosesimplybyendorsingacertain product www.nidmindia.com
7.Playingcatchup Digitaltechnologychangesatanincrediblyfast pace;oftenovernight.Relentlessintheirpace,these changes require employees across departments to be agile, work collaboratively and most importantly keepuptodatewithdevelopment 8.Encourageinnovation Thisnewlandscapehasforcedbrandstobeinnovative usingnewwaystoreachoutandengagewiththeir customers. In the face of disrupters, many sectors have hadtobecreativeandtakeinitiativesthatenablethemto compete. www.nidmindia.com
9.Madebrandsmorehuman Duetoitspopularityandinfluence,social mediamarketingshouldbefrontandcenter onanycompany’smarketingstrategyas customersneedtotrustandunderstandthe companytheyarebuyingfrom. www.nidmindia.com
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