100 likes | 115 Views
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases.For more details www.nidmindia.com
E N D
WHAT IS ROLE OF GOOGLE ANALYTICS IN ADVERTISING www.nidmindia.com
Table of contents Introduction What is google analytics Why do you need google analytics How to set up your google analytics account Google analytics goals Role of google analytics in advertising www.nidmindia.com
Introduction Let’s start our introduction to Google Analytics (GA) by looking at why data and analysis are important. Data analytics is a rapidly growing area of expertise. According to data experts Domo, it’s estimated that for every individual on earth, around 1.7MB of data is created every second, the equivalent of the average mobile web page www.nidmindia.com
Meaning of Google Analytics Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. www.nidmindia.com
Why do you need Google analytics Ten Good reasons we need Google analytics Automatic Collection of data You can create customization reports To create a custom report Easy integration with other tools and platform www.nidmindia.com
Ability to measure internal site search To understand why visitors are boucing off your website To know the age,gender,interest,device,and location of your audience To understand which social platform to target To check if you are achieving goals www.nidmindia.com
How to set up your google analytics account Set up google analytics in 5 steps Step 1:Set up Google tag manner Step 2:Create Google analytics account Step 3:Set up analytics tag with Google tag manner Step 4:Set up goals Step 5:Link to Google search console www.nidmindia.com
Google analytics goals URL Destination goals Visit Duration goals Pages/Visit goals Events www.nidmindia.com
Role of Google analytics in advertising Provides you with the audience overview report Provides you with the customer acquisition report Provides you with the real time behavior report You can set up goals with google analytics www.nidmindia.com
Thanks for watching +91 9611361147 www.nidmindia.com nidmindia@gmail.com