5 Reasons why a Corporate Event is a Great Marketing Strategy

1. 5 Reasons why a Corporate Event is a Great Marketing Strategy So after countless cups of coffee and scribbled pages titled “Event Planning”, you sit and wonder, “Why does it matter, really?”. But make no mistake,it’s really crucial that you smash your corporate event out of the park. Not only it elevates your status within your office, but it also actually has a lot of positive impact on your business. With that said, here are 5 reasons why a Corporate Events Singaporeis an amazing marketing opportunity that you shouldn’t let go – 1.It generates new leads: When you decide to host a corporate event on a large scale, it goes without saying that a number of people would be hearing your brand’s name for the very first time, especially within the local community. So, when they see that the event was a grand sight to behold, your first impression on them is straightaway the best one. By catering to the right demographic, you are offering your goods to those prospects who are already interested in buying similar items. Thus, newer leads can be generated through such events.

2. 2. Engagement with customers: it’s helpful that you interact with your customers every now and then. Not only can you jog their memories in relation to your latest product, but they can also deliver their feedback to your service in a more direct way. These corporate events are a great platform for your customers to have a better interaction with you. This way, you can let them know that you care. Events such as these generate loyalty amongst your consumer base. In addition to supplementing your company’s Return On Investment (ROI), this will also get an opportunity to sell your regular customers with a new product. 3. Sales boost: As an extension to the previous point, the reason your company is organizing this meet & greets in the first place is so that to further improve sales figures. In this day and age of modern technology, it’s been proven that corporate functions are often followed by a steady rise in the company’s overall sales numbers and profit margins. The reason is natural as well. As established earlier, since these events bridge the gap between customers and suppliers to build trust, this makes them more likely to buy. That, in response, will boost your product sales. 4. Product Launch/Promotion: Think of a corporate event as a day-off for the employees, where the company also enjoys exposure/publicity as an added bonus. Whenever a corporate function introduces people with a new product, it saves you the money that you would have otherwise spent on advertising it. Plus, a face-to-face demo of that product is a much better marketing strategy, rather than visually doing so via ads. A product launch event seems more natural, and the product itself feels more like a technological breakthrough, a must-buy ordeal. 5.Boost your employees’ morale: An underrated part of hosting a corporate event is that your employees finally get a break, and get to know their fellow colleagues in a relaxed setting. Organizing award ceremonies and similar activities will definitely boost your employees worth- ethic, morale, and their dedication towards the company. While not necessarily a direct marketing influence, but when the media outlets witness your employees having a great time, your brand impression will surge upwards, which is never bad for marketing purposes. Conclusion: MTM Events, as a well-reputed Event Company Singapore is a one-stop solution to all your event related requirements. Our team of highly trained and experienced Event planners will offer you the most perfect solutions in order to guarantee that your next event, irrespective of the size and budget, is a smash-hit success.