American Logistics Association

1. Educate Engage Excite American Logistics Association saveourbenefit.org Mr. Patrick B. Nixon President

2. Promote, Protect and Enhance the Military Resale and Quality of Life Benefits on Behalf of Our Members and the Military Community! Educate Engage Excite

3. saveourbenefit.org The Coalition Focus The Coalition seeks to Educate, Engage and Excite a broad cross section of Americans who have an interest in maintaining a healthy and robust Military Resale system. Our potential members are comprised of Military Resale patrons, employees, Industry members and others who align themselves in this common cause. Educate Engage Excite

4. saveourbenefit.org Educate Engage Excite Set Up With a Sense of Urgency The Current Government Budget Atmosphere is Difficult • Increase Military Health care Contribution adding $1,000 to $2,000 annually to family’s budget • Capping cost of living adjustments for active and retire military • Congressional efforts to eliminate resale subsidy to pay for other programs • Obama Administration is reducing DOD by $450 billion over 10 years • Sequestration could force an additional $600 billion over 10 years • Resale Appropriations will compete for dollars from other popular military benefits

5. Strategy saveourbenefit.org Educate Engage Excite The Vital Few Capacity to Reach 1,000,000 People for a Possible "Call to Action" • Raise a $1,000,000 in Contributions. • $650,000 Cash • $350,000 “In Kind” • Develop an Overall Campaign Strategy • Hire a PR Firm • Setup Facebook Capabilities • Setup Website Capabilities • Support other Coalition Strategies • Educational Outreach Programs • Resale Unions • Military Trade Associations • ALA Chapters • Government Relations Coordinated Efforts • Committee to Include AFMC, ALA and Others

6. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

7. saveourbenefit.org Educate Engage Excite Coalition Board Oversight Responsibilities

8. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

9. Contribution Goals % Goal Achieved 73.3% saveourbenefit.org Educate Engage Excite Sustainment Scorecard Raise $1,000,000 in Contributions • Cash $650,000 • In Kind $350,000

10. saveourbenefit.org Educate Engage Excite Fund Raising Efforts Summary • Coalition pledges have reached 73% of objective but activity has reached a plateau • In-Kind strategy continues to develop • Patron Marketing Fund established by ALA • Successor Fund to Consumer and Patron Awareness Funds • Fenced Fund to support all Patron Outreach initiatives • Designed to justify corporate marketing participation

11. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

12. saveourbenefit.org Educate Engage Excite Educate Website audited and revamped Partnered with O’Neill and Associates for marketing and media strategy Messaging target is to increase sales and usage with an underlying ability to protect Education toolkit being developed for regional/chapter use

13. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

14. saveourbenefit.org Educate Engage Excite Engage • Social Media strategy to foster peer-to-peer communication • Government Relations Teamfocuses on engagement and education • Local strategies developed

15. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

16. saveourbenefit.org Educate Engage Excite Excite Don’t Let America Forget “The Other One Percent” More than two million U.S. military personnel and their families have borne the burden of war for the past 10 years to keep Americans safe and secure. Despite this great sacrifice, Congress is threatening to take up to $4,500 a year out of the pockets of military families. These are “The Other One Percent.” Don’t let America forget their sacrifice. To learn more, go to: Saveourbenefit.org Or like us on Facebook

17. saveourbenefit.org Educate Engage Excite Excite • Formally launch the Coalition • Objective • Gain visibility and build support for the Coalition across all audiences • Garner major media attention to the issue • Tactics • Implement Website/Facebook enhancement • Issue a national wire press release announcing Coalition formation • Immediately place our story on all news desks nationwide • Populate search engines and create searchable results for the Coalition • Email press release and follow up in targeted regions: • States with large military bases, DC press, trade publications and major dailies • Complement the press release with strategically placed OpEd • Media blitz • Facebook contest encouraging new participation • Develop a sustainable marketing/media model • Increase patronage • Drive sales

18. saveourbenefit.org Educate Engage Excite Excite ALA partners with the White House in support of “Joining Forces “

19. saveourbenefit.org Educate Engage Excite Excite

20. saveourbenefit.org Educate Engage Excite Excite

21. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus $ Excite Value Communication Shop Educate Web, Outreach, Government Relations Sustain Patron Marketing Fund Call To Action Engage Social Media

22. saveourbenefit.org Educate Engage Excite The Coalition Mission Focus Call To Action

23. saveourbenefit.org Educate Engage Excite Coalition Online Advocacy Digital Presence ROI As of 4/25/12 23

24. How Can You Help?!

25. saveourbenefit.org Educate Engage Excite How Can You Help?! The best way to protect the benefit is to increase sales and patron usage! Join the Coalition Send a letter Support the Coalition Help develop the marketing strategy

26. Educate Engage Excite It Is Your Coalition