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Social Media Marketing Essentials for Teen Entrepreneurs: Engage, Influence, Succeed!

Learn the fundamentals of social media marketing for high school entrepreneurs. Discover how to leverage different platforms to engage customers, build brand loyalty, and drive conversions. Unlock strategies to increase brand awareness, influence desire, and achieve business success. Get started on your social media marketing journey today!

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Social Media Marketing Essentials for Teen Entrepreneurs: Engage, Influence, Succeed!

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  1. Social Media Marketing For High School EntrepreneursRebecca KnappAssociate Professor of Business

  2. #Socialnomics 2017 by Erik Qualman

  3. What Is Social Media Marketing? • Social Media Marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.

  4. What Is Social Media Marketing? • End Goal: Conversion • Purchase of a product • Subscription to a newsletter • Registration in an online community • Visit your web site • Some other desirable consumer action

  5. Create Brand Loyalty • Increase Awareness • Influence Desire • Encourage Trial • Facilitate Purchase • Cement Brand Loyalty

  6. Top 10 Social Media Sites

  7. Top 10 Social Media Sites Source: http://www.ebizmba.com/articles/social-networking-websites

  8. Top 10 Social Media Sites

  9. Different Sites for Different Ages

  10. Which medium(s) do we choose?

  11. Goals and Strategies

  12. What is a Social Media Marketing Plan? • A social media marketing plan details an organization’s social media goals and the actions necessary to achieve them.

  13. Linking Goals with a Call to Action

  14. Execute Your Plan

  15. Execute Your Plan

  16. Execute Your Plan

  17. Execute Your Plan

  18. Evaluate Your Results

  19. Evaluate Your Results

  20. Let Me Leave You With This…

  21. Thank You!Rebecca Knappwww.knappbiz.com

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