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Women First

Women First. Thoric Cederström International Relief & Development International Food Aid Conference Kansas City, Missouri April 16, 2008. Summary. Brief history of the program Program description Involvement of the private sector Women First and Global Sustainable Business Next steps.

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Women First

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  1. Women First Thoric Cederström International Relief & Development International Food Aid Conference Kansas City, Missouri April 16, 2008

  2. Summary • Brief history of the program • Program description • Involvement of the private sector • Women First and Global Sustainable Business • Next steps

  3. Brief History • Based on Unilever’s Shakti program implemented in India • In partnership with Unilever and with the support of CIDA, started in Inhambane province in August 2005 • In October 2006 started in Zambezia province with the support of USAID

  4. Program Description:The problem – the opportunity • Distributors of basic consumption products cover urban and peri-urban areas • Rural areas are served by middlemen, who create oligopolies with high profit margins • Women First creates a distribution network of basic consumption products in rural areas turning women into successful entrepreneurs.

  5. Program Description: The scheme

  6. Program Description Training through mocking sales and monitoring sessions

  7. Descrição do Programa Graduates that have exceeded $64 in weekly sales with their prizes (bicycles)

  8. Program DescriptionResults 2 districts 16 groups 167 sellers

  9. Private sector involvement • Private sector sees opportunity to expand rural network of sales • Expansion of partnerships: • Unilever (Knorr brand, Detergents, Soap) • Africom (Rice, pasta) • Açucar Nacional (Sugar) • 777 (Batteries, stationary, clothes) • Matuel Comercial (Agricultural Inputs) • OneCell (Public cell-phones) • WISHH

  10. Global Sustainable Business • Field Assessment • Viability study for the set-up of a distribution company based on Women First network

  11. Global Sustainable Business • Viability study currently being implemented by Deloitte • Opportunity: Monthly sales exceeding $100,000 • Limitations: Fleet management, distances, road conditions.

  12. Gúruè 5 5 5 Alto Molócuè 10 Namarroi Gilé 10 10 10 Ile Milange Lugela 5 Pebane 5 Mocuba Morrumbala 5 Maganja da Costa 10 10 Namacurra 10 Nicoadala 10 Cidade de Quelimane Mopeia Inhassunge Chinde Next Steps • Investment in the creation of 4 distribution lines over the next 3 years and hand over to a distribution company • Training and networking of 1,100 entrepreneurs.

  13. Thank you

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