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Using Linkedin as a B2B Lead Generation Tool

Using Linkedin as a B2B Lead Generation Tool

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Using Linkedin as a B2B Lead Generation Tool

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  1. Using Linkedin as a B2B Lead Generation Tool

  2. Using Linkedin As A B2B Lead Generation Tool How To Start • Research Keywords, Think Like Your Customers • Improve Your Personal Linkedin Profile • Optimize Your Company Linkedin Page • Connect With Prospects & Clients • Join Groups Where Your Customers Are • Interact And Provide Value To Your Connections

  3. Linkedin Personal Profiles How To Optimize Your Linkedin Personal Profile • Add A Professional Head Shot Photo • Shorten Your Linkedin url • Describe What You Do Using Keywords And Your Value Proposition (elevator pitch) • Add Skills, Awards, Associations; Prove You Are An Expert • Add 3 Keyword Links To Your Website And Product Pages • Add Linkedin Applications: Company Blog, Presentations, Portfolio, Brochures, Sales Sheets and Videos. • Link Your Personal Profile To Your Company Profile Linkedin Profile Example

  4. Linkedin Company Page How To Optimize Your Linkedin Company Page • Use A Good Description Including Keywords And A Call To Action • Add Your Company Logo In Both Sizes • Add Company News And A Link To Your Blog Feed • Add Products and Services Using Images, Keywords, Bullet Points And A Link To The Related Page On Your Website • Add Promotions Like A Free Trial, Demo, Or Discounts Linkedin Company Example

  5. Make It Work! How To Use Linkedin To Generate Leads • After A Meeting Send A Thank You And Connection Request • Add A Recommendation After Every Successful Project • Best Way To Get A Recommendation Is To First Give One • Get Active On Local And Industry Groups, Add Discussions And Promotions, Answer Questions And Give Opinions • Add Linkedin To Your Website, Email Signature File, And Any Printed Marketing Material • Add Status Updates Every Few Days With Links To Resources

  6. Linkedin Training Videos http://www.youtube.com/user/LinkedIn • Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM • Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4 • Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0 • Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8 • Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo • Start sharing on LinkedIn http://youtu.be/er3WevF-Zps • Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA

  7. Resources • http://www.googlekeywordtool.com • http://www.getpaint.net • http://www.jigsaw.com/join/BruceJones • http://www.hubspot.com

  8. Free Inbound Marketing Training Wednesday Evenings 5:00pm-7:00pm 362 Meadow Green Drive, Naperville IL (close to Washington & 87th St.) Any Questions?