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Global Consumer Trend Monitoring

Global Consumer Trend Monitoring. University of Sydney Aslinda Hafeez, Client Development July 2007. Global Market Information Database. GMID. INDUSTRY DATA & ANALYSIS Global reports National market reports Company profiles Market sizes and shares Health & Wellness reports.

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Global Consumer Trend Monitoring

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  1. Global Consumer Trend Monitoring University of Sydney Aslinda Hafeez, Client Development July 2007

  2. Global Market Information Database GMID • INDUSTRY DATA & ANALYSIS • Global reports • National market reports • Company profiles • Market sizes and shares • Health & Wellness reports • CONSUMER STATISTICS • Global database • Consumer trend rankings • COUNTRY STATISTICS • Global database • CONSUMER ANALYSIS • Lifestyle reports • Country pulse • Articles & Features • Strategy briefings • FUTURE DEMOGRAPHIC • Forecasts to 2020 • Written analysis • Unique graphical presentation

  3. What’s in GCTM? • Articles & Features • Rankings • Country pulse • Strategy briefings

  4. Content Titles – some examples • Global e-travel habits (Strategy Briefing) • The power of jumbo brands (Blogtracker) • Ageorexia – the attitudes to aging (Article) • 25 global consumer trends for the next decade (Strategy Briefing) • Italians feel more guilty about overeating than adultery (Country pulse) • Boomers: now they are 60: changing consumption habits of 40-60 year olds to 2010 (Strategy Briefing) • Naming & shaming: Women’s salaries compared with men’s (Global ranking) • One stop living and the quest for convenience (Trendtracker) • China’s happiness rating climbs according to the Social Survey Institute of China (Country pulse)

  5. Consumer Statistics: Rankings • Ranking of international consumer trend • Snapshot overview of trend • Track the spread of consumer trends across the globe • Quantify differences between countries • Consumer Analysis: Articles & Features • Global consumer trend monitoring • Understand factors affecting consumer behaviour • Analysis of implications for consumer marketers • 12 articles per month

  6. Consumer Analysis: Country pulse • Understand “what’s hot” in each country • Dashboard presentation gives an at-a-glance overview • Covers 39 countries • Updated once a month • Consumer Analysis: Strategy briefings • In-depth analysis of global consumer trends • Identify opportunities and challenges presented by a changing consumer • Full text analysis: more than 50 pages each • Updated once a month

  7. Making sense of global markets  The world is getting richer … 2 billion people have middle class incomes 8 million millionaires Average age (global): 1950: 46.5 years 2000: 65.0 years 2050: 75.0 years … but older 

  8. Making sense of global markets  The new aesthete … the ‘forever young’ generation … with a little help from the professionals 

  9. Making sense of global markets  Age compression & children’s influence on parental decisions Hikikomori: those (usually young men) who go to their rooms and don’t come out for months. 8 million millionaires The fully cocooned lifestyles 

  10. Making sense of global markets 51% of people will live in cities by 2015 world the is constantly evolving global markets: the what changes are taking place?

  11. What will it do for me? • Understand consumers • Circumstances, Spending power, Mindsets, Attitudes, Buying behaviour, Leisure activities, Aspirations • …in the countries you are operating in • …in new country markets • Identify important trends by country, age and lifestyle group • Ensure your strategic planning takes account of opportunities that new trends present • Get insight into new consumer trends and influences • Track trends as they spread across the globe • Obesity • Online as the new TV • Children getting older younger • …

  12. Contact details: Aslinda Hafeez Client Developement Euromonitor International 3 Lim Teck Kim Road #08-01 Singapore Technologies Building Singapore 088934 tel: +65 6429 0590 ext. 464 fax: +65 6324 1855 website: www.euromonitor.com e-mail: aslinda.hafeez@euromonitor.com.sg

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