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MARKETING YOUR CHAPTER

MARKETING YOUR CHAPTER. INTER-CHAPTER LUNCHEON AND FORUM FALL 2004 NATIONAL ICRI CONFERENCE SAN FRANCISCO, CALIFORNIA. Identify Your Audience. Engineers Structural / Civil Architects Material suppliers and vendors General contractors Construction management firms

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MARKETING YOUR CHAPTER

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  1. MARKETING YOUR CHAPTER INTER-CHAPTER LUNCHEON AND FORUM FALL 2004 NATIONAL ICRI CONFERENCE SAN FRANCISCO, CALIFORNIA

  2. Identify Your Audience • Engineers • Structural / Civil • Architects • Material suppliers and vendors • General contractors • Construction management firms • Property managers and owners

  3. Identify Your Audience • Students • Academic faculty • Collaborator Organizations • ACI, ASCE, SWRI, PTI, AIA, DBIA, ACEC, ACEC and others.

  4. Quantify Your Audience • Who are the major rehabilitation A & E firms? • Which industry associations would they likely be involved with?

  5. Quantify Your Audience • Who are the major property management firms? • Which firms regularly perform structural repairs?

  6. Define Message To Audience • Communicate ICRI Mission Statement • The mission of the International Concrete Repair Institute is to improve the quality of repair, restoration, and protection of concrete and other structures.

  7. Define Message to Audience • Convey the relevancy of ICRI to: • Engineers • Architects • Property Managers • Building Engineers • Material Suppliers • Vendors • Contractors

  8. Define Message to Audience • For recent college graduates, it provides: • Visibility within the industry • Networking opportunities • Access for school projects • Access for employment opportunities

  9. Promoting Your Chapter • Programming • Technical and educational • Social • Golf outing, holiday party, summer family outing • Vendor presentation • Site visit with box lunches

  10. Promoting Your Chapter • Venue • AM or PM • Most suitable locations • Easy access • Facility accommodations • Communication • Event promotion

  11. Promoting Your Chapter • Local chapter newsletter • Industry trade publications • Supporting industry publications • CATV • Radio • Send notice of events to non-members

  12. Promoting Your Chapter • Provide news releases about any significant activity or event • ICRI Project Award • Personnel change • Other news • Provide a calendar of events via e-mail, website or through publications

  13. Promoting Your Chapter • Plan combined events with collaborator organizations, e.g. ACI, CSI, SWRI, etc. • Publish local ICRI newsletter articles in other organization newsletters and magazines

  14. Promoting Your Chapter • Offer sponsorship and branding opportunities for events • Gain publicity and exposure through e-mailings • Newsletters • Opening statement at the event • Offer table top display opportunities to members

  15. Promoting Your Chapter • Incentives for bringing a new guest • Each One Reach One • Incentives for enrolling a new member(s) • Set goals / prize level incentive structure • Members could sponsor a new member for 1 year (dues / dinner)

  16. Promoting Your Chapter • Have guest new members recognized at their first meeting and mentored for the first couple of chapter functions • Assign a mentor/liaison • Grow guests into new members • Involve in activities/committees

  17. Promoting Your Chapter • Success in promoting the chapter requires a strong program planning committee • Success in promoting the chapter requires adherence to a well developed marketing plan

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