MVP Beginner’s Guide for 2025 | Amplework

1. What is an MVP? A Minimum Viable Product is a version of a product that contains only the key functionality required to test the concept with early adopters. The primary purpose is to get real-world feedback without incurring the substantial expenditures associated with fully developing a product. For example, Dropbox's early MVP was not the polished service we know today; it was merely a sample movie demonstrating how file synchronization would operate, validating the concept before moving further with development. Types of MVPs Determining which MVP development type is best for your company is never simple, but knowing the differences between them could be helpful. It enables the determination of observable outcomes. Since each MVP is made for a certain industry, there must be one that meets your requirements. Let's discuss various types of MVPs. 1. Fake Door MVP This MVP tests customer interest with little effort and investment. It involves creating an advertisement or landing page for a feature that does not yet exist. The "fake door" often appears as an appealing button or call-to-action, but when clicked, users are informed that the feature isn't available. This helps gauge interest before spending resources on actual development. 2. Landing Page MVP A landing page MVP is a minimal website explaining your product offering and asking users to take action, for example, by signing up for a waiting list or subscribing to updates. This helps validate interest in the product idea before further development.

2. 3. Email Campaign MVP The Email Campaign MVP tests the interest of customers by sending targeted e-mails to an existing list. It works well with companies having an established customer base or targeting early adopters. With the response to e-mails or surveys, a business can then refine its offerings. 4. Marketing Campaign MVP In this MVP, businesses run a targeted marketing campaign, such as paid ads or social media promotions, to test product demand. It allows businesses to test their product messaging and see if it resonates with a larger audience. 5. Single-Feature MVP The Single-Feature MVP focuses on developing just one essential feature that solves a specific problem for the target audience. This approach helps test whether the feature will resonate with users before adding more complexity to the product. 6. Pre-order MVP The Pre-order MVP involves offering a product for pre-order before it’s developed, testing demand and securing early revenue to fund the development process. This approach is especially useful for physical products or hardware. 7. Concierge MVP The Concierge MVP involves offering a manual version of a service before automating the process. This allows businesses to learn about user needs in greater detail before building a fully automated system. 8. Wizard of Oz MVP Wizard of Oz MVP appears fully automated to users, but the tasks are manually handled behind the scenes. This lets businesses test ideas and gather feedback without investing in full automation upfront.

3. 9. Piecemeal MVP One effective MVP type is piecemeal MVP. This cost-effective approach uses the tools and services that already exist to build a prototype rather than developing everything from scratch. This allows businesses to quickly launch and test their ideas before committing to custom-built solutions. 10. Explainer Video MVP An Explainer Video MVP uses a short video to explain the product’s concept, features, and benefits. It’s an engaging way to generate interest and gather feedback, especially for complex ideas. Conclusion Building a product without testing can be risky and costly. MVPs provide a way to minimize these risks by allowing you to test your ideas and gather feedback before fully committing to development. Understanding the different types of MVPs is essential for finding the best approach for your business. Whether you’re launching a tech product, a physical item, or a service, there’s an MVP model that can help you get started with minimal investment. By choosing the right MVP, you can reduce the time to market, mitigate risks, and increase your chances of success.