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NYSnowmobileWebmap.com. Statewide Expansion Project 2012-2013 Season. Mohawk Valley GIS. Feb. 2012. Hi everyone I’m Linda Rockwood, owner of Mohawk Valley GIS in Herkimer, NY. Four years ago, I started the www.NYSnowmobileWebmap.com promotional website, with the Herkimer County clubs.

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nysnowmobilewebmap com


Statewide Expansion Project

2012-2013 Season

Mohawk Valley GIS

Feb. 2012

hi everyone i m linda rockwood owner of mohawk valley gis in herkimer ny
Hi everyoneI’m Linda Rockwood,owner of Mohawk Valley GIS in Herkimer, NY

Four years ago, I started the www.NYSnowmobileWebmap.com promotional website, with the Herkimer County clubs.

We’ve grown to 53 clubs and towns participating, covering the Mohawk Valley, much of the Adirondacks, the Cortland/Ithaca area and over towards Rochester.

statewide expansion plan
Statewide Expansion Plan
  • Add all club’s trails statewide
  • New business model to generate sizeable revenue stream, to return majority of $ back to clubs for trail maintenance
  • Continue to serve as tourism promotion website, promoting entire state rather than specific region
  • Provide quality, up-to-date trail data
current promotional website
Current Promotional Website

Menu Bar Options

  • Web Map
  • Clubs
  • Phone Apps
  • GPS Trails
  • Paper Maps
  • Trail Data
  • Video Demonstrations
  • Contact Us
  • Rebate Info
  • Premium Account
  • New for 2011-2012
  • Conditions Reporting
  • Storm Damage
  • FAQs
interactive trail map web map
Interactive Trail Map (Web Map)

Options to the right of the map

  • Quick zoom to a county
  • Search by club – will zoom and highlight a club’s trails
  • Search by trail ID – will zoom and highlight all segments
  • Numerous business sponsor searches: by name, category, town, keyword, near a trail junction

· Zoom and pan, measure distance, print map

window contents

· Display topo map, terrain, snow depth or

radar as background in the map

· Show reported trail conditions

conditions and alerts reporting
Conditions and Alerts Reporting

Software will determine your location automatically on your smartphone.

Similar screen for alerts, can enter descriptive comment, indicate High/Low.

paper maps page in website1
Paper Maps Page in website
  • List shows availability of maps by county
  • Link to online store – your paper maps can be sold here for your price, plus extra to cover envelop, postage, sales tax and Paypal fee, your $ returned back to you
  • Schoharie County maps sold for 2010-2011 season to test the market
  • Text box can be added to display over a county, right in the web map. When zoomed in far enough, text appears saying where to get paper maps
the profit sharing piece started in 2011 2012 season
The Profit Sharing PieceStarted in 2011-2012 Season
  • Added an annual subscription option to the web map, marketed primarily to out-of-state riders and downstate (”no snow or trails”) riders
  • Offered more features, providing more value to justify charging an annual subscription
  • Kept a free, “lite” version so local riders can still benefit from content in the web map
the profit sharing piece
The Profit Sharing Piece
  • Over 32,000 visits in website for 2010-2011 season, with 5 counties worth of trails
  • Projecting 100,000 annual visitors once web map is statewide
  • Annual subscription set at $40, from Dec - Mar
  • Free until December and free after March
  • 75% of annual subscription revenue returned back to clubs for trail maintenance
new phone app iphone android
New phone app (iPhone & Android)

Blue dot is your current GPS location

Tap a business sponsor’s pin, display shows name and phone number

Reception not needed once app is downloaded. Many more features coming based on feedback this year. Including a free version for each phone platform!

how does your club join
How Does Your Club Join?
  • Fill out the club participation form and mail back by September 10th
  • Forms are available on the website to print off
  • You will be invoiced a $60 one time membership fee in September
  • Once your trails have been added in the web map, your contact person will be emailed to proof trails, submit any changes (trails come originally from Parks & Rec)
how does your club join1
How Does Your Club Join?
  • $60 fee will be waived, if your club can bring in 5 paying business sponsors for your area (contact Linda to get brochure and business participation forms)
  • Local (not state-funded) trails can be added if you want, if you maintain them and you want the public riding on them
how will money be distributed
How Will Money Be Distributed?
  • Checks will be mailed out to clubs or federations/associations (depending on your county)
  • Checks will go out twice a year, end of December and end of April
  • Amount is based on mileage of trails maintained (yes, local trails will be included)
  • Mileage is calculated by the GIS software
gps data collection for trails
GPS Data Collection for Trails

Mohawk Valley GIS is unable to help clubs with the processing of your raw GPS trail data.

Sorry, but 1) I have no time and 2) I am not your authorized agent to do this processing. Feel free to ask me questions, though.

You can submit your trail updates to the web map:

As shapefiles

In .gpx format

Hand drawn on topo map or similar (not recommended)

thanks for watching this presentation
Thanks for watching this presentation!
  • Please email Linda with any questions
  • Also, please email suggestions for new features for the web map, GPS trail sets, smartphone apps, conditions reporting, etc. at any time. Your feedback is what makes this project an amazing resource for all.
  • Email is always the best way to reach me, but certainly you can call. Best times: day 9:30 - 5:30 at 315-866-2746 and evenings between 7 – 8 pm or weekends at lunch time at 315-866-7519.