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Selective distribution and third parties IDI Frédéric Fournier Redlink May 2012. Several liability cases: * Third party trying to be selected * Reseller not checking the origin of the products * Resale of products which resale is limited to authorized distributors.

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Presentation Transcript
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Selective distribution and third parties

IDI Frédéric FournierRedlink May 2012

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Several liability cases:* Third party trying to be selected

* Reseller not checking the origin of the products

* Resale of products which resale is limited to authorized distributors

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Third party trying to be selectedNo liability of the supplier when refusing to disclose selection criteria to a third party wishing to be selected when (i) selection request is not normally made ot (ii) clearly abusive

Cass.Com. Sept. 28, 2010

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Obligation to check the origin of the productsThe non selected reseller has to check whether the supplier is authorized for the resale of the products: sanction due to reseller’s negligence

Paris April 18, 2008

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Third party violating the selective network:

French Article L.442-6 I 6° Commercial Code

Tort liabibilty for whom or which « participating directly or indirectly to the violation of a prohibition to resell out of the selective network. »

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Third party violating the selective network: unfair competition - parasitismTort liabibity for whom or which resell selective products without making the investment and being under the usual constraints of the selected distributors and benefiing from the value of the trademark or the image of the products.

Paris Sept. 3, 2010

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Third party violating the selective network: trademark infringementIn addition to the application of Article L.442-6 1 6°, the non authorized reseller can be held liable for trademark infringement subject to the existence of separate facts

Cass. Com. 23 March 2010 - Chanel

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Third party violating the selective network: trademark infringementArticle L.713-4 sect.2 deems infringing any resale of a product under conditions which alters its image.

This is the Dior/Copad principles application : CJUE 23 April 2009

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Third party violating the selective network: Illicit advertisement* use of inexact quality of selected distributor (Art. L 121-11 Consumers’ code)

* offer of products which are not sold on the website (Paris April 18, 2008) or hypertext link to the officiel site (Paris 24 October 2008)

* unsufficient stock of marked products (Paris March 19, 2008)

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Third party violating the selective network: Illicit advertisement* Google and eBAy (CJUE March 23, 2010, Google/LVMH, and July 12, 2011, L’Oréal/Ebay) no infringement if no active role (same with 3 decisions of Cour de Cassation, July 7, 2010)

* Infringement when eBay acts as an intermediary benefiting from the image and revenue resulting from the sale of the products (Paris January 23, 2012: ebay/Burberry)

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Third party violating the selective network: Summary proceedings

* Based on French LCEN (Digital Economy Confidence Act) or preliminary actions againts hosting companies: prohibition to grant access.

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Frédéric Fournier

Avocat associé

Docteur en droit

Redlink

78, avenue Raymond Poincaré 75116 Paris - France

Email: fournier@redlink.fr

Tel. 00 33 1 73 31 00 00/01 – Fax. 00 33 1 73 31 00 31

Mob. 00 33 6 03 70 13 34