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How iHeart saved radio by: Victor Villegas

How iHeart saved radio by: Victor Villegas. Was invented in 1895 by Nikola Telsa and Guglielmo Marconi( not together, but in direct competition). Radio was first used during WWI and WWII as wireless telegraphy communication in the battle field.

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How iHeart saved radio by: Victor Villegas

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  1. How iHeart saved radio by: Victor Villegas

  2. Was invented in 1895 by Nikola Telsa and Guglielmo Marconi( not together, but in direct competition). Radio was first used during WWI and WWII as wireless telegraphy communication in the battle field. Radio was the first media that reached homes. Great way to spread political propaganda. Great entertainment and commercial value. 1920s and mid 1950s was radios “golden years.” later overshadowed by TV. Early Radio and History

  3. Will video kill the radio star- again? • MTV –when they played music- and music videos “killed” radio artist. Now artist needed an on camera identity to be successful in music. • Not so long ago- about seven years- there was talk about how the iPod and podcast would be the final nail in radios coffin. • Lets remember that radio stations were very specific as to what its contents were and the iPod phenomena gave people the ability to put a bunch of music and pick, mix, store and shuffle as many songs as they wanted and anywhere they wanted it. • In order to keep up with Ipods, radio response was to fire “on-Air” staff and replace radio commentary with a “Jack” style concept and play what they want, instead of focusing on a specific genre of music ( Jack FM we play what we want) • Radio survived, but was losing an uphill battle. • XM Satellite radio, music players, internet, Youtubewere all fading radio away.

  4. Things that wanted to kill your radio

  5. OK. So, what’s your point?

  6. We still know about radio because the internet saved it.

  7. Why? And How? iheart radio. • When you think about new technology the internet has made possible- FB, Youtube, Twitter, Skype and so on- it would be hard to think it could save such old technology.

  8. iheart radio was founded on April 20, 2008. • Owned by Clear Channel Broadcasting. • Offers instant access to more than 1500 of the nations most popular stations. • Expands more than 150 cities. • Is the fastest digital service to reach 20million users in internet history. • Originally was launched as iheart music. • Intended only for entertainment news and music downloads. • Later on was launched as an app. • Available on the web, mobile device, TV and gaming console. • Connect and comment on the iheart page using Facebook. • Find station by music, artist or TALK RADIO preference.

  9. In all, I believe ihearthas used technology to keep radio… well radio. • Questions. • Do you think radio will ever “die out?” • Do you listen to good old fashion talk/music radio? Why or why not. • Do you have an iheart or something similar?

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