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Communication with Community

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  1. Communication with Community By Andrew Flood

  2. Outline • Definition • The Importance of Communication • Communication Planning • Methods of Communication • Newsletters • Bulletin Boards • Websites/Blogs • Social Media • Email Etiquette

  3. definition • Communication: • the imparting or exchanging of information by speaking, writing, or using some other medium - The Oxford English Dictionary

  4. Importance of communication • Not ‘just’ talk… • Share ideas • Expand knowledge • Collaborate on projects • Inform people of events • Mobilize people into action • Address questions and concerns • Conflict resolution • Connects people • Passing down traditions

  5. Communication action planning • Who is our target audience? • Identify the target audience. • Why do we want to communicate with them? • Provide a rationale as to why this group is important to communicate with. • What are the messages we want to send them? • Identify the key message or messages to be sent. • How are we going to communicate with them? • Which communications methods will be used?

  6. Communication action planning cont. • When will we communicate with them? • Identify how often you will communicate with priority targets. • Who is responsible? • Identify lead and others who will be responsible for implementing the action plan • How will we know if it is done? • Identify a means of measuring whether the activity has been done and what the impact has been.

  7. Methods of communication • Newsletters • Bulletin Boards • Websites/Blogs • Social Media

  8. Methods of communication • Newsletters • Bulletin Boards • Websites/Blogs • Social Media

  9. Newsletters • Important when local newspaper is absent • Feature local businesses • Created by volunteers • Free for community • Important community information • Flexible schedule: • Weekly • Monthly • Yearly

  10. Bulletin boards • Do not under estimate the usefulness of a bulletin board. • Inexpensive • Seen by many people when placed in high traffic areas. • Schools • Churches • Community Centres • Great for posting events and information

  11. Methods of communication • Newsletters • Bulletin Boards • Websites/Blogs • Social Media

  12. Websites & Blogs • Advantages • Gives users instant access to new updates and information. • Can also be updated remotely and easily. • Updates can be scheduled • Almost no limit to volume of information posted. • Easily searchable for older posts/information. Ex: tags • Receive user feedback

  13. Websites & blogs • Disadvantages • Not everyone has access to internet or is proficient with it. • Potential higher costs • May require some technical knowledge to set up and update • Blog easier to set up and maintain however are limited in creative design.

  14. Blog examples • http://mayorsblog.guelph.ca/ • Mayor of Guelph • http://annapolisroyal.com/blog/ • Annapolis Royal • http://opstinaub.wordpress.com/ • Municipality of Ub, Serbia • http://mainitsurigao.wordpress.com/ • Municipality of Mainit, Philippines • http://annapolisroyal.com/blog/ • Annapolis Royal, Nova Scotia

  15. Methods of communication • Newsletters • Bulletin Boards • Websites/Blogs • Social Media

  16. Web 1.0 vs web 2.0

  17. Social media • Exercise: • Name as many social media examples as you can think of.

  18. Examples of social media

  19. Do not limit yourself

  20. Social media • Using automated tools to gather information so that it is manageable. • Showcase success stories that might otherwise go unnoticed. • Help in organizing events, meetings and rallies. • Collaboration on Documents, Ideas, Events for the Organization • Make new connections

  21. Email etiquette • Use proper spelling, grammar & punctuation. • No acronyms or short forms. • Answer swiftly. • At most 24 hours. • Do not write in CAPITALS. • Read the email before you send it. • Use a meaningful subject. • Be concise • Do not use sarcasm

  22. sources • http://www.buzzmaven.com/klc • http://www.desmogblog.com/ • http://cdn.sizlopedia.com • http://www.socialtrakr.com • http://www.mta.ca/rstp/commgiveback-benito.pdf • http://www.emailreplies.com/ • http://jonmell.co.uk

  23. Questions • ?