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Branding Implementation in Oregon

Branding Implementation in Oregon. Context in Oregon. 50/50 Split Statewide CTE Network CTE Communication Team Weekly CTE Update Local Control State. Spring –Summer 2011. Joint support from ODE and CCWD Adopted branding materials at state level Discussions and planning Message vs. Logo

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Branding Implementation in Oregon

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  1. Branding Implementation in Oregon

  2. Context in Oregon • 50/50 Split • Statewide CTE Network • CTE Communication Team • Weekly CTE Update • Local Control State

  3. Spring –Summer 2011 • Joint support from ODE and CCWD • Adopted branding materials at state level • Discussions and planning • Message vs. Logo • Roll out

  4. Implementation Efforts • Summer Network Meeting - August • David Buchholz – David and Associates • Erin Uy - NASDCTEc • OWIB • ODE Website Update

  5. Implementation Efforts • Communications • What is CTE? –Consistency!! • CTE Update • Templates • Network Meeting – October, February

  6. Implementation Efforts • Third-Party Users • ODE/CCWD • Community Colleges, CTE Regional Coordinators, Partner Organizations • e-Learning Modules

  7. Challenge • Hurry up and wait! • Photographs • Logo-control

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