1 / 17

We have a program designed just for you.

We have a program designed just for you. Nationwide Advertising Management Services Available for ROP & Preprint Advertising: National Advertisers Retail Advertisers Co-Op Advertisers Classified Display Advertisers Internet Advertisers. Available for ROP . advertising in the .

mora
Download Presentation

We have a program designed just for you.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. We have a program designed just for you. • Nationwide Advertising • Management Services • Available for ROP & Preprint Advertising: • National Advertisers • Retail Advertisers • Co-Op Advertisers • Classified Display Advertisers • Internet Advertisers Available for ROP advertising in the following categories : · State Agencies · Public Awareness · Political

  2. Serving Over 3,500 Newspapers Nationwide Over 700 California Member Newspapers Board of Directors CNPA Services, Inc. CNPA Advertising Services California Newspaper Publishers AssociationFounded 1888

  3. Just to name a few… • Fremont Investments • Wells Fargo • The Gas Company • NAPA Auto Parts • CA First 5 • Wachovia Bank • Gabriel deGrood Bendt • OMD • Big Lots • Bridgestone/Firestone

  4. Planning/Negotiation Placement Tearsheeting Invoicing Cash Processing What will CNPA Advertising Services Provide? One Order, One Bill Processing

  5. Letter of Authorization

  6. CNPA Advertising Servicesa division of CNPA Services, Inc.708 10th StreetSacramento,CA 95814Voice (916) 288-6011 Fax (916) 288-6003

  7. Wednesday, May 23, 2008 06:23 PM Advertisement Insertion Order NameLong Beach Press Telegram 604 Pine Avenue Long Beach, CA 90844 Client NameWestern Bank Order C08062SWB PositionMain News CopyCamera Ready Material Sent Fed Ex 05/30/08 Newspaper Name Run DateAd SizeAd RateColor RateTax AmountNet to Paper Caption Long Beach Press Telegram 06/09/20085 X 18$100.00 Western Bank $0.00$0.00USA$9,000.00 Free Checking 06/11/2008 5 X 18$100.00 Western Bank$0.00$0.00USA$9,000.00 Free Checking Any pertinent comments to the newspapers will appear here. Main News, FF, RT Hand PG Long Beach Press Telegram – 6/11 pick up artwork from 6/09 run Please confirm receipt of this order by signing and fax to (916) 288-6003 Signed ____________________________________Date _______________________ CNPA Advertising Services will pay Net to Paper shown above. Payment may include holdback of placement fee. If any information is incorrect, please indicate on this IO confirmation. Please send invoice and tearsheets to the above address. CNPA Advertising Servicesa division of CNPA Services, Inc.708 10th StreetSacramento,CA 95814Voice (916) 288-6011 Fax (916) 288-6003

  8. CNPA Advertising Servicesa division of CNPA Services, Inc.708 10th StreetSacramento,CA 95814Voice (916) 288-6011 Fax (916) 288-6003

  9. Sample: 5 Mile Radius Zip Code Map

  10. Sample: Circulation and Demographics Report

  11. Maintain current advertising rates Manage newspaper contracts Last minute schedule changes Billing discrepancies Supply electronic ad copy Market analysis Provide customized service What are some of the additional services?

  12. Los Angeles Times The Washington Post Chicago Tribune The Dallas Morning News San Francisco Chronicle Orlando Sentinel The Seattle Times CNPA Advertising Services deliverspremier daily newspapers such as …

  13. The Donnellson Star The Laughlin Times Jackson Progress-Argus Macon County Times Montgomery Herald Elk Grove Citizen Morehead News Plus the broad reach of community weeklies like …

  14. 60% of adults who earn $75,000 or more read a newspaper daily,and more than two-thirds do so on Sunday. Newspapers reach more 18-34 years olds on an average week day (37.4% in the top 50 markets) than an average half-hour of prime time TV (32.3%), early TV news (22%) and an average quarter hour of radio morning drive time (21%). 81% of adults read a newspaper sometime during the week Percentage Facts

  15. Nielsen//NetRating analysis reports more than 59 million people (37.6% of all active Internet users) visited newspaper Web sites during the first quarter of 2007, a record number that represents a 5.3% increase over the same period a year ago. Newspaper Web sites helped drive a 13.7% increase in total newspaper audience for 25- to 34-year-olds and a 9.2% increase for 18- to 24-year-olds. These record-setting numbers underscore the importance of newspaper Web sites to the growing newspaper footprint. Newspaper Web sites attract a younger, more affluent audience coveted by advertisers while providing a valuable service to readers seeking immediate information from a trusted local source. Record Numbers Visit Newspaper Web Sites Available for ROP advertising in the following categories : · State Agencies · Public Awareness · Political Source: Nielsen//Net Ratings 2007 Scarborough Research 2007

  16. Consumers are More Likely to Believe Advertising in Newspapers Newspaper Advertising Delivers the Ratings - Effectiveness Most Desired Demographics Are Captured With Newspaper Advertising Convenience Immediacy Why Newspapers?

More Related