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Tom Peters Excellence: The 15H (8H) “Theory of Everything” National Business Growth Summit 15 February 2011/Sydney Convention Center. “Business has to give people enriching, rewarding lives … or it's simply not worth doing.” —Richard Branson. The Moral Basis For

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Tom Peters Excellence: The 15H (8H) “Theory of Everything” National Business Growth Summit


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    1. Tom Peters Excellence: The 15H (8H) “Theory of Everything” National Business Growth Summit 15 February 2011/Sydney Convention Center

    2. “Business has to give people enriching, rewarding lives … or it's simply not worth doing.”—Richard Branson

    3. The Moral Basis For & societal Role of Enterprise.

    4. Organizations exist to serve. Period. Leaders live to serve. Period.

    5. Why in the World did you go to Siberia?

    6. Enterprise* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholeheartedservice of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners

    7. The Memories That Matter.

    8. The Memories That Matter The people you developed who went on to stellar accomplishments inside or outside the company. The (no more than) two or three people you developed who went on to create stellar institutions of their own. The longshots (people with “a certain something”) you bet on who surprised themselves—and your peers. The people of all stripes who 2/5/10/20 years later say “You made a difference in my life,” “Your belief in me changed everything.” The sort of/character of people you hired in general. (And the bad apples you chucked out despite some stellar traits.) A handful of projects (a half dozen at most) you doggedly pursued that still make you smile and which fundamentally changed the way things are done inside or outside the company/industry. The supercharged camaraderie of a handful of Great Teams aiming to “change the world.”

    9. Joe J. Jones 1942 – 2011 Net Worth$21,543,672.48

    10. “In a way, the world is a great liar. It shows you it worships and admires money, but at the end of the day it doesn’t. It says it adores fame and celebrity, but it doesn’t, not really. The world admires, and wants to hold on to, and not lose, goodness. It admires virtue. At the end it gives its greatest tributes to generosity, honesty, courage, mercy, talents well used, talents that, brought into the world, make it better. That’s what it really admires. That’s what we talk about in eulogies, because that’s what’s important. We don’t say, ‘The thing about Joe was he was rich!’ We say, if we can …

    11. “We say, if we can … ‘The thing about Joe was he took good care of people.’” —Peggy Noonan, “A Life’s Lesson,” on the astounding response to the passing of Tim Russert, The Wall Street Journal, June 21-22, 2008

    12. Four [really] First things Before First Things …

    13. #1

    14. If the regimental commander lost most of his 2nd lieutenants and 1st lieutenants and captains and majors, it would be a tragedy. If he lost his sergeants it would be a catastrophe. The Army and the Navy are fully aware that success on the battlefield is dependent to an extraordinary degree on its Sergeants and Chief Petty Officers. Does industry have the same awareness?

    15. #1 cause ofemployee Dis-satisfaction?

    16. Employee retention & satisfaction:Overwhelmingly based on the first-line manager!Source: Marcus Buckingham & Curt Coffman, First, Break All the Rules: What the World’s Greatest Managers Do Differently

    17. E.g.: Do you have the ... ABSOLUTE BEST TRAINING PROGRAM IN THE INDUSTRY ... (or some subset thereof) for first-line supervisors?

    18. Suggested addition to your statement of Core Values: “We are obsessed with developing a cadre of 1st line managers that is second to none—we understand that this cadre per se is arguably one of our top two or three most important ‘Strategic Assets.’”

    19. #2

    20. XFX = #1* *Cross-Functional eXcellence

    21. Never waste a lunch!

    22. % XF lunches* *Measure! Monthly! Part of evaluation! [The PAs Club.]

    23. “XFXSocialAccelerators.” 1. EVERYONE’s [more or less] JOB #1: Make friends in other functions! (Purposefully. Consistently. Measurably.) 2. “Do lunch” with people in other functions!! Frequently!! (Minimum 10% to 25% for everyone? Measured.) 3. Ask peers in other functions for references so you can become conversant in their world. (It’s one helluva sign of ... GIVE-A-DAMN-ism.) 4. Invite counterparts in other functions to your team meetings. Religiously. Ask them to present “cool stuff” from “their world” to your group. (B-I-G deal; useful and respectful.) 5. PROACTIVELY SEEK EXAMPLES OF “TINY” ACTS OF “XFX” TO ACKNOWLEDGE—PRIVATELY AND PUBLICLY. (Bosses: ONCE A DAY … make a short call or visit or send an email of “Thanks” for some sort of XFX gesture by your folks and some other function’s folks.) 6. Present counterparts in other functions awards for service to your group. Tiny awards at least weekly; and an “Annual All-Star Supporters [from other groups] Banquet” modeled after superstar salesperson banquets. 7. Discuss—A SEPARATE AGENDA ITEM—good and problematic acts of cross-functional co-operation at every Team Meeting.

    24. “XFX SocialAccelerators.” 8. When someone in another function asks for assistance, respond with … more … alacrity than you would if it were the person in the cubicle next to yours—or even more than you would for a key external customer. (Remember, XFX is the key to Customer Retention which is in turn the key to “all good things.”) 9. Do not bad mouth ... “the damned accountants,” “the bloody HR guy.” Ever. (Bosses: Severe penalties for this—including public tongue-lashings.) 10. Get physical!! “Co-location” may well be the most powerful “culture change lever.” Physical X-functional proximity is almost a … guarantee … of remarkably improved co-operation—to aid this one needs flexible workspaces that can be mobilized for a team in a flash. 11. Formal evaluations. Everyone, starting with the receptionist, should have a significant XF rating component in their evaluation. (The “XFX Performance” should be among the Top 3 items in all managers’ evaluations.) 12. Demand XF experience for, especially, senior jobs. For example, the U.S. military requires all would-be generals and admirals to have served a full tour in a job whose only goals were cross-functional achievements. 13. XFX is … PERSONAL … as well as about organizational effectiveness. PXFX [Personal XFX] is arguably the #1 Accelerant to personal success—in terms of organizational career, freelancer/Brand You, or as entrepreneur.

    25. Formal evaluations. Everyone, starting with the receptionist, should have a significant XFX rating component in their evaluation. (The “XFX Performance” should be among the Top 3 items in all managers’ evaluations.)

    26. Suggested addition to your statement of Core Values: “We will not rest until seamless cross-functional integration/communication has become our primary source of value-added. EXCELLENCE in cross-functional integration shall become a daily operational passion for 100% of us.”

    27. “Incidentally” …

    28. Women’s Negotiating Strengths*Ability to put themselves in their counterparties’ shoes*Comprehensive, attentive, and detailed communication style*Empathy that facilitates trust-building*Curious and attentive listening*Less competitive attitude*Strong sense of fairness and ability to persuade*Proactive risk manager*Collaborative decision-makingSource: Horacio Falcao, cover story, World Business, “Say It Like a Woman: Why the 21st-century negotiator will need the female touch”

    29. #3

    30. “The doctor interrupts after …* *Source: Jerome Groopman, How Doctors Think

    31. 18 …

    32. 18 … seconds!

    33. [An obsession with] Listening is ... the ultimate mark of Respect. Listening is ... the heart and soul of Engagement. Listening is ... the heart and soul of Kindness. Listening is ... the heart and soul of Thoughtfulness. Listening is ... the basis for true Collaboration. Listening is ... the basis for true Partnership. Listening is ... a Team Sport. Listening is ... a Developable Individual Skill.* (*Though women are far better at it than men.) Listening is ... the basis forCommunity. Listening is ... the bedrock of Joint Ventures that work. Listening is ... the bedrock of Joint Ventures thatgrow. Listening is ... the core of effective Cross-functional Communication* (*Which is in turn Attribute #1 of organizational effectiveness.) [cont.]

    34. Listening is ... the engine of superior EXECUTION. Listening is ... the key to making the Sale. Listening is ... the key to Keeping the Customer’s Business. Listening is ... Service. Listening is ... the engine of Network development. Listening is ... the engine of Network maintenance. Listening is ... the engine of Network expansion. Listening is ... Social Networking’s “secret weapon.” Listening is ... Learning. Listening is ... the sine qua non of Renewal. Listening is ... the sine qua non of Creativity. Listening is ... the sine qua non of Innovation. Listening is ... the core of taking diverse opinions aboard. Listening is ... Strategy. Listening is ... Source #1 of “Value-added.” Listening is ... Differentiator #1. Listening is ... Profitable.*(*The “R.O.I.” from listening is higher than that from any other single activity.) Listening is … the bedrock which underpins a Commitment to EXCELLENCE

    35. Suggested addition to your statement of Core Values: “We are Effective Listeners—we treat Listening EXCELLENCE as the Centerpiece of our Commitment to Respect and Engagement and Community and Growth.”

    36. *Listening is of the utmost … strategic importance!*Listening is a proper … corevalue! *Listening is … trainable!*Listening is a … profession!

    37. #4

    38. 1/8 seconds20 years

    39. Date: 1/1/11Activity: Boomers start turning 65Rate: 7.5 per minute/ 10,000 per day/ 4,000,000 per yearDuration: 20 yearsImpacted: EVERYTHING

    40. !!!!!!!!!!!!!!!!! “People turning 50 today have more thanhalf of their adult life ahead of them.”—Bill Novelli, 50+: Igniting a Revolution to Reinvent America

    41. 7/13

    42. 55+ > 55-* *“[55-plus] are more active in online finance, shopping and entertainment than those under 55?”—Forrester Research (USA Today, 8 January 2009)

    43. 44-65:“New Customer Majority”Source: Ageless Marketing, David Wolfe & Robert Snyder

    44. “Marketers’ attempts at reaching those over 50 have been miserably unsuccessful.No market’s motivations andneeds are so poorly understood.”—Peter Francese, founding publisher, American Demographics

    45. Median Household Net Worth<35: $7K35-44: $44K45-54: $83K55-64: $112K65-69: $114K70-74: $120K>74: $100KSource: U.S. Census

    46. Four [really] First things Before First Things …

    47. Four First Things Before First Things: Core Values/Surpassing Business Assets/ Sustainable Competitive Advantages 1. EXCELLENCE … First-line management cadre as engine of enterprise performance!2. EXCELLENCE … Value-added opportunity #1 through seamless cross-functional integration!3. EXCELLENCE … “Strategic” listening aspeerless enterprise differentiator!4. EXCELLENCE … Seizing the stupendous aging market opportunity!

    48. Excellence: The 15H “Theory of Everything” 14 February 2011/Tom Peters

    49. H1

    50. All you need to know …HiltonHiramHowardHerbHenry IHenry IIHamelHillHarleyHandyHartvilleHeatherHewlettHsiehHillis